Purplebricks has had yet another brush with the Advertising Standards Authority – with the latest complaint being informally resolved.
A complainant challenged whether two radio adverts for Purplebricks made it clear whether the agent charged a fee for its service.
A spokesperson for the ASA said the ads are no longer being aired and that Purplebricks gave its assurance that it will ensure the information is clear in future adverts.
On EYE’s numbers, we believe that there have been six formal rulings on Purplebricks by the ASA, of which one complaint was not upheld, and three complaints where more than one issue was investigated and were upheld only in part.
The complaint which was formally investigated but not upheld related to the use of the word ‘local’. The ASA said that Purplebricks was using the word correctly to describe their agents’ local knowledge, regardless of where they were physically based.
In the partially upheld complaints, one – brought by 37 challengers – that was not upheld was that Purplebricks suggested in its TV adverts that it did not charge a fee. The ASA dismissed this, saying that consumers would understand that Purplebricks was a commercial organisation which would charge for its services.
In addition to the six formal rulings, by our tally there have additionally been nine informal resolutions, not counting today’s, from the first complaint which was in October 2015.