Two estate agents are launching an internet platform which will enable sellers to be their own agents.
Private buyers and sellers will be able to do deals directly with each other without the use of or intervention from any third party.
Yannups will be completely free to both parties.
It will also be free to any estate agents to use, and who will be able to use the platform – described as an internet “utility” – to list their properties.
The founders of Yannups – old English slang for “money” – are Nick Ferrand and Victoria Greenwood.
They say their proposition will be disruptive.
Ferrand founded London agent Domus Nova in 1998, while Greenwood’s CV includes stints at Savills and Knight Frank.
The pair are still estate agents, but in Italy, where Ferrand founded Abode, which is an associate of Savills.
Yannups is a UK start-up, currently in soft-launch mode while Ferrand and Greenwood talk to potential investors.
The site allows sellers to publish their homes, organise viewings, accept or decline offers, and agree terms 24/7, on any device and from anywhere in the world.
Ferrand insists that Yannups is not an estate agency of any kind, but simply a marketplace where vendors can sell property directly to buyers, free of fees and commission.
He said: “I am passionate about property, and have been for many years. My other passion is technology – but what has really inspired the thinking behind Yannups is the word ‘free’.
“There will be no charge to vendor, buyer or estate agent using the site – we will be looking for an alternative means of income.”
This will be Facebook-style advertising, based on Yannups becoming a social media hub where all things property-related will be discussed.
“We all love to talk about property, so the more interest we can build up by people communicating with each other, as they do on the likes of Facebook and Twitter, the better.
“We did think about estate agents coming on to the site with their listings – but why not? It will get more property on to the platform and attract more interest.
“Restriction develops segregation. There are no restrictions to agents using the site. In fact, if it helps the property industry, why not?”
Not short of enthusiasm, Ferrand said he believes that change in the property industry is inevitable – and “Yannups is that change”.
Yannups will not be listing on Rightmove or Zoopla: “Yannups is not trying to be an estate agency. It’s a property utility.”
The launch to consumers will be “either organically or with a big splash,” said Ferrand.
He added: “It all depends on how we get on with our first round of talks with potential investors – it’s exciting.”
Comments (11)
And over by the oven is the line for the turkeys that want to vote for Chrimbo
Gumtree?
“disruptive”……..ZZZZzzzzzzzzz
Some stiff competition for what has consistently remained a 3-5% market sector for decades….
Facebook launches massive push into real estate listings https://www.housingwire.com/articles/41797-facebook-launches-massive-push-into-real-estate-listings#.WgvwZVKTAIW.twitter
This is never going to work. When i opened my FSBO site in 2001 it was busy, then by 2010 everyone wanted to be listed RM and Z which means you enter the online agent arena.
No no wait , I have an idea for a name for a disruptive portal
Hmmmmmm ……… forget it I’ve forgotten it already
Oh Dear
Better to have called it “Oh Dear”
Another day…another name…another “game changer”.
Does a ‘game changer’ win over a ‘disruptor’ or vice versa? I have never been quite sure.
As for ‘we will be looking for an alternative means of income’ , you certainly will boys, when the investor money runs out…
Do any techies know how these sites are produced.
Do the founders do it themselves?
Use a software company?
And for either method, is there a blueprint / template you can use use for the skeleton of the app?
Is it done on wordpress or from scratch?
The Legal profession was told exactly this this by many many commentators & supposedly intelligent people that the emergence of Alternative Business Structures (ABS’s) such as CO-OP Legal would be a game change for lawyers – 10 years on most of them have either gone bust or drastically downsized having burned massive amounts of other people’s money. Rinse & repeat here.