Property was the 11th most complained about sector to the advertising watchdog last year.
It came behind shops, leisure, holidays and travel but ahead of cars and publishing in a list of 23 sectors.
Last year, there were 975 property-related complaints to the Advertising Standards Authority, resulting in 694 cases – increases of 28% and 14% respectively on the previous year.
Most complaints that were dealt with by the ASA last year overall were to do with misleading claims.
The majority of complaints were about online adverts (41%) but there were also complaints about emails, text messages and, in one case, a voicemail.