Estate agents (and journalists) rejoice!
We have a new contender in the least trusted stakes.
Only 17% of the British public trust pollsters – perhaps not too surprising given the results of the General Election.
Politicians are the least trusted (only 10% of people trust them), only just below journalists (11%), while estate agents are third from the bottom with 15%.
That theoretically means that the editor of Eye is seen as less trustworthy than our readers – but basically, we’re all in this together.
And shouldn’t we feel sorry for Kevin Hollingrake of Hunters, the newly elected MP who manages to be both a politician and an estate agent and who therefore can’t possibly win in the trust stakes?
Pollsters are now less trusted than bankers (18%).
The most trusted professions are doctors (84%), teachers (80%) and police (62%).
The poll of 2,010 British adults was carried out by political lobbyists PLMR and ComRes.
Kevin Craig, managing director of PLMR, said: “After the general election result, it’s fair to say the stock of pollsters has fallen and that they haven’t enjoyed a huge amount of public support.”
Hmmm … but isn’t there a certain irony in an ill-trusted pollster carrying out a poll as to what the public think of pollsters?
Comments (2)
I wonder if potential vendors trust OTM members more than RM/Z members – the spin OTM members must be having to dish up to win them over must be pretty fantastic!
Well yesterday’s story, Jemma Redpath’s promotion of Bedroom Billy agency for one of here chums in the entrepreneurs club, certainly embodied all that is wrong with journalism.
One would expect a publication like What investment would be required by FCA regulations to be a little more balanced in its reporting than ; my mate James has invested in this so it must be good for everyone, he is a dragon you know! I won’t let on and hopefully you’ll think this is journalism rather than an advertorial.