OnTheMarket has signed up giant developer Barratt Developments as its first house builder.
Barratt will be listing residential developments and properties for sale with its three consumer brands, Barratt Homes, David Wilson Homes, and Barratt London.
The agreement was brokered by Barratt Developments’ media agency partner Carat Manchester.
Barratt Developments looks set to become OTM’s largest single customer.
Barratt sold 17,856 homes in the year to June, making it the biggest house builder in Britain. Over the past six years, Barratt has increased its housing output by 40%.
Barratt operates through six regions and 27 divisions.
Helen Whiteley, OTM’s commercial director, said: “In addition to building the number of contracted agents rapidly, it has been a stated objective for OnTheMarket to address the wider property market.
“New homes developers have been our first focus in broadening our advertiser base and I am delighted that the first house builder to join us is the leader in its field.
“It’s another milestone moment as we continue to deliver our transformational growth strategy.
“The business has ambitious expansion plans and we look forward to working closely with the marketing team to help them achieve their objectives by introducing them to new active property-seekers who are interested in their homes.”
Estate agency backed OTM said it does not expect the Barratt deal to have a material effect on revenues for this financial year, but said that the deal “represents OnTheMarket’s first step in addressing the opportunities within the new homes market, broadening its increasing relevance to active property-seekers”.
Jeremy Hipkiss, group sales and marketing director of Barratt Developments, said: “We are always looking for effective ways to promote our high quality homes to new audiences.
“In the highly competitive property portals space we have watched OnTheMarket go from strength to strength with active backing from property professionals and with a website that showcases properties effectively.
“We are pleased to be the first house builder to work with OnTheMarket to list developments from across our business and we look forward to working with the team to reach more customers.”