OnTheMarket would be ‘non-issue’ but for exclusivity clause, says Morgan Stanley

A new report on Rightmove by investment bank Morgan Stanley says that Agents’ Mutual would be a “non-issue”  – meaning it would have dismissed its challenge out of  hand – if it weren’t for the exclusivity clause.

The report, called Mutual Understanding, specifically looks into the threat posed by Agents’ Mutual.

The report says that Morgan Stanley has now incorporated a drop of 500 members of Rightmove into its forecast next year – the equivalent of 2.5% in terms of revenue and 3% in terms of profit.

But, says the report, the long-term impact will be “very limited” and Rightmove will continue to go ahead with price increases “despite minor swings in membership”.

In the short term, it says, Agents’ Mutual could take up to 3,000 (or 25%) of members from both Zoopla and Rightmove, but most of the exodus would be from Zoopla.

It goes on: “Because of Rightmove’s clear leading position on traffic, leads and engagement, we would view Agents’ Mutual as a non-issue if it weren’t for the exclusivity clause.”

It explains to investors: “Agents’ Mutual plans to launch an internet portal called OnTheMarket.

“Agents who commit to it will only be allowed to advertise on one other portal – meaning an agent would have to choose between continuing with either Rightmove or Zoopa after joining OnTheMarket but could not continue advertising on both.”

The fact that Morgan Stanley says Agents’ Mutual would be a non-issue were it not for its “one other portal” rule suggests the bank has recognised that entry by a newcomer into the existing duopoly market would be impossible were it not for such a rule.

So far, a large number of challengers without such a rule have either fallen by the wayside or failed to make any headway while trying to get established.

Eye’s understanding of competition law is that special rules can and do apply while newcomers try to establish themselves in the market.

The report suggests that Zoopla will bear the main brunt of OnTheMarket agents ditching either Rightmove or Zoopla.

It predicts that Rightmove’s current market share of 84% would fall to 81%, Zoopla’s market share would drop from 81% to 69%, and OnTheMarket would achieve 25% market share.

The Morgan Stanley figures, based on interviews by Alphawise with 169 agents in October, says that of those agents signed up to OnTheMarket, 9% intend to drop Rightmove and 35% Zoopla, with the rest still undecided.

Of those 169 agents, the research says that over half (53%) had already signed up to OnTheMarket. Of those who hadn’t, a further 53% said they were either “very likely” or “quite likely” to join.

The report also discusses online or hybrid agents, citing purplebricks.com which charges a fixed fee of £665 plus VAT – “much more economical than a brick-and-mortar agent”, observes Morgan Stanley.

It believes that excluding virtual agents – which the report says are succeeding because they provide a useful service to some sellers – is a mistake: “Creating a portal that excludes virtual agents will not make them [online agents] less of a threat, it will just limit the attractiveness of the new portal.”

The report also looks into what could happen to Rightmove’s charges to agents next year and beyond.

In one scenario, there might be a housing market slowdown next year but 8% annual growth would follow, with Rightmove able to put through annual rises of 10%.

In another, if Agents’ Mutual launches with 5,000 members, Rightmove could lose 10% of members. It would still put through a £60 price increase per annum.

In the worse-case scenario, the market could undergo a 2008-style collapse next year, in which case Rightmove would freeze its prices.

Morgan Stanley has given Rightmove an “overweight” rating, targeting its shares at 2,380p. They ended yesterday at 2,205p.

 

 

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65 Comments

  1. GPL

    It's astonishing that Morgan Stanley notes RM will just keep pumping up their prices?…… unless the market collapses? Yes, I know they are Stock Market listed….. in it for profit….. the easiest route for profit! I'm nearly 30 Years in this business and I don't see me pumping my fees every year, I don't do cheap!….. I price fairly for the service I provide….. the public have an inbuilt expectation that I remain competitive! This report confirms what we knew…..RM & Co will just keep coming back for more and we will just be expected to cough up!…..blatant profit making…… for an Online Shop Window! I'll read it this way MorStan have confirmed AM will take 25% of the duopolys portal share from a standing start!….. from a standing start!!…… 25%!!!!!…….. one quarter!!!! So, does that say to those agents sitting on the sidelines…… there is real proof that AM has arrived with a core of supporting members….. if you come aboard it can only lead to an increased portal market share!……. so another 25% reduction in the duopolys share will undoubtedly have a further substantial impact on the portal market and it's ridiculous monthly costs! This clearly demonstrates that agents have their fate in their hands…… suffer the status quo and accept your business works for RM and Co or break free and witness AM grow to a level where it can become your Online Shop Window. 25% Portal Market Share from a standing start! No one said it would be easy however the proof is staring us in the face!…… AM haven't even launched and 25% Portal Market Share! I sincerely hope that fellow agents get on board rather than suffer the RM/ZOOP Online Portal Windows that arrive like Santa carrying a sack….. but instead of giving….. Santa RM & Co shouts GIVE ME A GIFT!….. OR ELSE! Having spoken with a Senior Player at my local newspaper, which is part of the largest UK Newspaper Group, when agreeing my spend for next year one can see a company that accepts Online Marketing is just a tool to be used as part if the overall business and it is not a Trough of Cash to be emptied monthly/annually! Jingle Bells Agents Mutual….. Tis indeed the Season to be Jolly!…….25% Portal Market Share without unwrapping the gift!…… Rejoice indeed! Bah Humbug to the Duopoly and their Stock Market Elves!…….we'll just keep rolling that Snowball downhill!

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    1. SimonShinerock

      I have already made it clear that in my view, joining AM is a bad idea from a business point of view and will be handing a big advantage to agents who don't join, especially if the market slows next year. However, for those agents who have decided to join AM, the AM line is to drop Zoopla and weaken the number two Portslade. As the Morgan Stanley report clearly highlights, they expect this outcome and they see it strenghtening Rightmove. So if this strategy succeeds, what will have happened is that AM will have helped to reestablish the monopoly that Zoopla came from nowhere to challenge, absolutely brilliant, I'm sure everyone at Rightmove and their shareholders are very happy. Perhaps AM agents who carry through this bizarre plan can expect a great big hamper from Rightmove this Christmas but don't count on it.

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      1. Paul H

        "However, for those agents who have decided to join AM, the AM line is to drop Zoopla and weaken the number two Portslade."….For me OnTheMarket is to be the only portal required, I appreciate that Rightmove may be the short term winner but not in the long term. I'm happy for some short term pain for long term gain, although I believe Morgan Stanley are wrong on there figures in this report and initially more will be dropping rightmove then they predict.

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      2. RealAgent

        I think you are completely wrong. I am actually getting my marketing ready now " See your property in the spotlight of a new portal launched with £15m marketing budget" With all the attention this site will have at its launch any agent NOT on it will lose ground to the agents that are. I do agree its strengthens RM in the immediate short term but Rome wasn't built in a day and RM will certainly find the future is anything but secure because Z was a commercial competitor OTM is a mutual benefit in kind to its subscribers.

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        1. RealAgent

          That was to Simons comment obviously.

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          1. wilko

            "RM will certainly find the future is anything but secure because Z was a commercial competitor OTM is a mutual benefit in kind to its subscribers." Totally agree, The non commercial aspect is the key and the point where simon Shinerocks' viewpoint has always fallen down, not to mention the lower prices that Rightmove have offered to those that drop Z instead of them – the shortfall from leavers and discounts offered will have to be found by increasing the rates of the online agents and the ones staying on the duopoly……and they'll get whacked in 2015!

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          2. SimonShinerock

            Wilko, I am not the most intelligent person in the world but I do score very high for logic. AM supporters persistently mix up separate arguments like whether to join AM and whether to choose RM. I must also correct the notion that a mutual enterprise isn't a commercial one, it is, it just has different aims and goals. Instead of trying to make profit for itself, it tries to increase profit for its members. As a business model, Mutuals tend to be ponderous and slow when compared to their free market competition, they may be cheaper but they tend to cost you more than they save by being ineffective. However, correction aside, let me spell out the issue I'm trying to address, which is it is illogical to choose AM and RM, it's self defeating. I see this as self evident because I'm logical and I take logic for granted but as there are a lot of people who seem to think hubris and machismo trump logic like paper cuts scissors, I realise I may be shouting to deaf people. Nevertheless, here goes, it's much better to bring RM down to Zoopla's level and for AM to act as the honest broker between the two than to strenghten the current market leader, it's obvious, even the people at RM see it and can't understand why so many agents don't. I will write more on this later but one more thing for those that think the £15M budget will get AM a long way, it won't. Zoopla has spent far more on advertising than RM and despite their proposition being better and the fact they have all the stock, they still haven't been able to catch RM (yet) from a standing start AM have no chance even if they have a zillion pounds to spend, especially as I'm betting their offering will be horrible to look at and horrible to use. Oh and one more one more thing, if you are joining AM I would think twice about shouting about it, people won't care and you will draw even more attention from predatory agents, if I were you I'd just hide and keep very quiet.

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  2. johnb

    "…with Rightmove able to put through annual rises of 10%" – that juggernaut just keeps rolling along !!

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  3. smile please

    Had a visit from my RM rep this week and basically said get ready for a 10% rate increase because of product development (ie new RM plus and their version of vizzi) when I mentioned OTM he basically said good luck if you go down that route as I know all your competitors are staying with me (unfortunately I know he is right) so next year I will be paying over £1000 per office for for a basic RM membership with my logo!

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    1. Trevor Gillham

      It's like paying the mafia for protection.

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      1. wilko

        Agreed…..however, I have a big issue with (what appears to be) a huge variant in what traders are paying RM. We have been quoted nowhere near £1000 p/m per office for next year. There is definitely a difference in card rates and in my own opinion, I feel that the rates quoted by RM are maybe linked to how much they feel they can get out of a client. I wonder what would happen if Ros asked RM for their current universal rate card, whether they could supply it for publication? That is if one exists? We could all check that we were paying the correct amount (or more-or less!)

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        1. Trevor Gillham

          Good idea, I was always advised not to divulge the fees, i'm glad actually as I would have been a laughing stock. Everyone should be paying the same fee.

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          1. PeeBee

            Why? – they won't be with AM…

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        2. MF

          It's always struck me that that is the main reason RM employ "Reps" in the first place. I mean, do we really need these people visiting our offices in order to maintain a listing on a website?

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          1. SteveP

            With the amount of **** photography and written content on the portals I'd suggest any additional help would be useful! The stats and data both RM and ZPG provide us on visits is actually very useful. They have both finally realised that coming to these meetings and trying to sell things will just result in no further meetings getting booked in.

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      2. PeeBee

        "It's like paying the mafia for protection." Oh, purleeeease – NO IT ISN'T! You CHOOSE to subscribe to RM, Z, PPP or whatever online shop windows you use. NO-ONE is going to knee-cap you if you don't – so WHY portray it any other way than YOUR DECISION?

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        1. Trevor Gillham

          Instead of getting knee-capped I just paid up.

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          1. PeeBee

            Knee-capped? Or simply not instructed because your potential vendors EXPECT you to be on them…?

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    2. 1stTimeBuyer

      All your competitors are staying with RM (and AM?). What a great opportunity for you then, to list on Zoopla, and be able to tell clients, that you list on the two biggest and well know portals. Your competitors only on one.

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      1. smile please

        Unfortunately the area I am in every agent (close to 30) are both on RM & Z a number have expressed an interest in joining OTM but will be dropping Zoopla.

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  4. RealAgent

    It's nice to see a report making significant the affect that OTM may have on the current duopoly. I still struggle to see why they follow in line with other analysts and suggest the affect is short term, is 5 years considered short term? and of course it doesn't even take into consideration the fence sitters who see their competitors marketing the hell out of the fresh dish on the menu. I would also have to disagree with their comment about the online players, who despite the boom in sales and lets in the South of England over the last two years have still failed to gain more than 2.5% of the market. Hardly significant by their absence I would say.

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  5. White Knight

    I am not sure the City analysts really understand the AM proposition. When you look at the strength and depth of the agents supporting OnTheMarket, it will leave a big hole in the duopoly’s shop window. This will reduce visitors, and buyers will wonder where that stock has gone!!
    A relatively small amount of Agents departing from Rightmove and Zoopla will have an enormous impact.

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  6. GPL

    Well….my view, for what it's worth is…..the elephant in the room is this…. with the Suedo Blackmail approach from some RM reps and perhaps Zoop etc….. you go to AM however everyone else is staying!…… in effect this means we will use your fellow agents against you……dear oh dear….. is this what it's come too? Well, here's a solution for those estate agents frightened into staying with the devil they know whilst considering their options such as coming on board AM…… ALL those RM & Co members should simply dump all their extras that they subscribe for and run with a standard monthly fee for listing….. then all estate agents are just using the duopoly portal for what it is!……a ONLINE shop window!….. instead of being stitched up to take this, take that extra and you will be better than your competitors!…..then…knock, knock….. Hallo Fellow Estate Agent…… did you know your competitors up the street have signed up for the star spangled banner service!?……and you don't have that do you?……well sign here, pay more and I'll will make you the King of the High Street Castle! It's astonishing that we are basically devouring each other whilst the Puppet Masters float quietly in the background stoking the fire! What would be the MONUMENTAL SMART MOVE!?…..that every single UK Estate Agent wakes up……. uses the Standard Listing Service from the Duopoly, thus advertising online which is what they originally signed up for and then make your Point of Difference, your service, experience, ability, quality of particulars etc etc etc…… now forgive me!?…….is that what Agents Mutual is trying to do!…..provide the online shop window…. at a reasonable price!……take this quote and file it somewhere……" I remember the first time I went to the Zoo and I saw the enclosure and the sign above… ESTATE AGENTS…." it's not funny to think that we are gradually sliding towards becoming a Zoo Oddity…… people walking buy looking at us and wondering…..Gosh, amazing to think they are nearly extinct…… and the old fellow in the background walking by and commenting….Well, let me tell you all about it…..Once upon a time the estate agents provided a service…….. ……. …….. and then they were devoured by the Duopoly Monster……. and the Duopoly Monster lived Happily Ever After!……..WAKE UP ESTATE AGENTS!…….. are we so an@l that we just get played off each other!…..are we not intelligent enough to see what is going on?……. use the Duopoly if you feel you must and consider your position however ditch all the extras together and save yourself a fortune and use the Portals as they are supposed to be used…..an Online Shop Window……. the thing is when you buy the extras…..your competitor will then be swayed into buying the extras so you will have to buy more extras…. and more…..and more!…….watch AM develop/grow, come on board and when the momentum has shifted then step off the other train….. are we really so gullible?!

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  7. PropertyManagement

    It makes complete sense that RM would put their fees up again next year and continue with their plans…
    My concern is that while AM are aiming to disrupt the portal market, they are doing so at the expense of Z and not RM. RM are more than happy to have AM, because it will increase their market share by diluting their competitors share.
    AM will not have really disrupted the market, until they reach 66%, and all have an equal share…
    I am looking forward to the first 6 month traffic figures to be released to see what immediate impact it really has on the agents.
    I am a supporter of AM before anyone mistakes my concern for negativity.

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  8. Woodentop

    They are worried, very worried and hiding the fact that panic mode could set in. Simple maths shows that RM and the like are in jeopardy if a new kid arrives on the block which happe4ns to be their customers pulling the plug. As for agents not joining AM, I haven't found one in my part of the country and why or why would any business want to stay with RM if they are putting up prices above the horrendous over charging they do today. This is more scare tactics to support share prices. RM will collapse if agents just use another web portal that does the same job, that the members have control over and pay a fraction of the price. So that that say they are not joining, I don't believe you for one minute are a high street estate agent.

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    1. PropertyManagement

      I am not seeing the maths that shows RM have anything to worry about. Also AM have a long way to go before it claims it offers agents the same as RM

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      1. Woodentop

        well I can't see what figures your reading but from what has been openly divulged in the media the maths are in and the stock market is commenting that AM poses a threat. No-one has said it will have a complete takeover. We shall all have to wait and see what happens in the New Year. Those that sit on the fence (which I do respect) seem more worried than is necessary or are RM and Z insiders (I have no time for) doing their **** best to disrupt. Considering the number of agents already signed up, cannot be ignored.

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  9. P-Daddy

    Apathy is what will cause agents the problem, if there is commitment to create a 3 portal option it will disrupt the market properly. The online agents will come and go, survival of the fittest, but in an easier market, they will have successes and be able to brag with testimonials. Remember how many property potrals there were from 2000-7, now it is just the fittest and biggest. So agents, stop prevaricating and in your ramp up of rhetoric, hit Rightmove with the reality of all those searches and click through numbers, it is your own searches looking to tout that are helping their figures and you are paying the price. Laughable really. So get onto your head offices and start using Zoopla pushing the Vizzi element and the fact that the numbers of searches aren't all real buyers and therefore distorting the truth, otherwise you will be paying more. You are all supposed to be negotiators! Unite and win or be divided and conquered. Look at what Smile please said after their RM visit

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  10. Trevor Gillham

    Just thinking actually, look at Tescos, they were the No1 for ages, then some newbies came on the scene who were much more affordable and now Tescos are struggling to keep share.

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  11. realpundit

    Analysts have been known to be wrong. And Alex Chesterman is rarely ever wrong. What's the chance that Central London agents (most of the Agents' Mutual Board) go with Primelocation (Zoopla) and ditch Rightmove? It makes perfect sense to stick with the strategy of splitting inventory across the three portals, alongside heavy advertising presence to encourage people to search for a home over three websites (which isn't unreasonable considering it takes several months, if not a year, to find a home).

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    1. Trevor Gillham

      Beard comes to mind about wrong lol. I really admire Alex, going up against RM is a big task, everywhere I look I see zoopla and hear on the radio. I never hear nowt about RM. Why don't agents stick with AM and Z and drop the mega bucks machine RM?

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      1. Woodentop

        And it wasn't RM that built themselves up to where they are, it was their customers (high street agents) advertising them. Agents only have to stop and do it again with another portal and hey presto ….!

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        1. NewsBoy

          Exactly. We are in control now! 🙂

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  12. NewsBoy

    This looks to be a very simple question. Would you join OnTheMarket taking maybe 5% profits to cover costs or Rightmove taking 70% profits and giving nothing back but pain. Come on guys – sign up and make it work.

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    1. danny

      The simple question is your maths, assuming you pay around £700 for rightmove you make £1000 profit a month, giving "say" 5% to agents mutual owuld equate to £50 … much like the online agents debate you get for what you pay. Yes Rightmove charge us significant money but all the talk here is about money…not return .Which other suppliers do you not talk about return on investment with …nonsense

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    2. 1stTimeBuyer

      But perhaps… pay peanuts, get monkeys.

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  13. Trevor Mealham

    The big question mark is that an agent only on RM or Z should have no problem in also engaing OTM as a benefit to its clients.

    The problem is if OTM makes an agent pull away from a second main portal and knowingly felt that it could have been detrimental to their client achieving best offer, then the agent may be in breach of CPR's and redress codes whereby an agent must achieve best results for their client and fairness to consumers.

    The fact that AM /OTM could be good for the agent or OTM may not fit well with UK law/redress.

    http://www.tpos.co.uk/consumer_guide_sales.htm

    Estate agents must meet all their legal obligations when conducting their business. These include:

    Duty of care. An estate agent must always work in the best interests of the client

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  14. wilko

    "It believes that excluding virtual agents – which the report says are succeeding because they provide a useful service to some sellers – is a mistake:"
    SUCEEDING!!! with 2 % of the market……Really shows that analyst doesn't know what they are talking about.

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  15. GPL

    At least we now know there are 3 Portal Teams to support and that proves that agents genuinely see and want change! So, if the quoted RM Rep's comments are held high we can see that they are NOT LISTENING, DON'T CARE and want to play hardball, brinkmanship or whatever? Here's the thing….. if you sh*t on folk long enough, if you ignore their legitimate concerns, if you focus on what is in your shareholders best interests….. then it becomes a ticking time bomb that you think will never go off…… the proof is there for all to witness….. we decided to try the alternative as the other one grew too big at the expense of its members! Every single member that joins AM whether they leave the duopoly or not (for the timebeing) is a Nail!….. it's a Nail that is helping build something that we longed for…… something that never seemed possible!…… something they said would never happen?… all I can hear is the deafening sound of each nail signalling change is coming! My 5 year commitment is buying me and the commitment if many, many others the chance to see if change will be better!…… I would rather have that opportunity then accept the dictator duopoly that tells me and everyone else…… we rule the portal world, no one else can or will…… we can & will crush you is the message that echoes from those seemingly untouchable stock market souls!……. from my lowly member position I see the light….. and it shines brightly and will get brighter…… look up at the full moon and see the sign….. OnTheMarket!…… it's landing on Planet Earth in January 2015!…… no aliens on board, just Estate Agents who got tired of being sh@t upon!

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  16. Beano

    I currently only use Rm as it is the main portal locally, so a lot of the two portal thing isn't overly relevant. However, my dislike of being effectively scammed means I would love to drop them. My outgoings would be less were I on Z and OTM, as opposed to just RM at present. Im told about half the local agents are not signing up to OTM (at present)….. What to do??

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    1. GPL

      Beano.. I would love to say jump on board now however you know your business and your income so its your call…. I accept those who want to wait and see however if you are paying for extras on RM then maybe think about ditching thisr for 6 months and use the savings to trial OTM.

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      1. 1stTimeBuyer

        They are only savings, if you continue to gain the same custom and in turn fees. They could very easily end up losses, to profit and reputation.

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  17. Paul H

    "Knee-capped? Or simply not instructed because your potential vendors EXPECT you to be on them…?"…I've just had a de ja vu ;-)…..Do they, none of my clients expect me to be on Zoopla or primelocation.

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    1. GPL

      Paul H….. I mean ditch the extras on RM and leave Standard Membership if Beano feels he wants to hedge his bets… the savings made from no extras would pay monthly to trial OTM. I am realistic enough to appreciate that for some there has to be a compromise of not jettisoning entirely, trialling seems a fair option for some.

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      1. Paul H

        GPL, I was responding to PeeBee's post and I agree with your comment, OTM will be a great USP for many agents that currently only use one portal.

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  18. Jonnie

    The same thing we covered off here a couple of weeks back. http://www.onthemarket.com hasn't launched yet but is getting commented on in the City by these clever lads, lads far cleverer than a suburban estate agent like me and definitely better paid but while everyone is chucking in opinions ill have a pop; http://www.onthemarket.com wont touch RM but will damage Z, by damage I mean it will be worth less than now which I think is what counts, so, well done if you invested but get your money out….'you investment may decrease in value' and all that and its about too. – Jonnie

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  19. GPL

    Jonnie….. Won't touch AM?….. Really!?…… ever?!…… Really?!…… it's a bold statement Jonnie…… check your Crystal Ball……. Man on the Moon?……. never?…… Oops! …… wrong Jonnie!…….. Man on Mars?…… so Jonnie?…… Check your Crystal Ball…… Never?…… Really!? I'll reserve judgement and revisit in a year….. check progress…… Losses come from somewhere……. Check your OTM 25%……. that came from somewhere!

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    1. Jonnie

      You need to go again, what's this 'won't touch AM?' Go on……. – Jonnie

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      1. GPL

        Jonnie….I don't need to read your earlier post out loud for you…. you typed it….. go figure it out.

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        1. Jonnie

          Fair enough boy, we shall leave it there with you talking nonsense, about AM not being touched, good lad – Jonnie

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          1. GPL

            I don't like you talking about boys Jonnie…..so I'll note that down just in case it requires to be used in evidence later! My previous profession had this phrase in it "I'm about to prefer a charge against you, you are not obliged to say anything in answer to that charge however anything you do say may be taken down and used in evidence against you….." Nee Naw Nee Naw Nee Naw

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  20. Peter

    I recon both R and Z will push through 10%+ annual increases for the foreseeable future. Those joining Agents Mutual will still promote on either R or Z. so both R & Z will know they are the preferred one for that particular agent and will therefore raise rates without concern of loosing that agent. The moment agents just subscribe to Agents Mutual is the time that R & Z become more considered with their fees.

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    1. GPL

      It's a fair point Peter and one that has been discussed in detail in meetings that I have attended….personally I will be happy to leave Rightmove when their market falls to a comparable level as they will no longer be viable for my business if they are charging a premium price for a Portal Service that they are no longer able to justify. In the meantime I will consider continuing with my Standard Listing Option and avoid the lure of those shiney, sparkly extras that they are so keen to push to all their members. Have a look at the ESPC and consider that they are the biggest estate agency business by far on the East Coast of Scotland….and by and large shunned RM & Co……. the public flock to ESPC….. they lead the market….neither of the dictatorial duopoly made an impact there……wisely they chose to run with their own business model/portal……likewise the ASPC….. so, it proves there is an alternative that does work….. so, the arrival of OnTheMarket……25% Market Share say MorStan…… looks like a serious contender to me……I don't remember RM & Co arriving with that market share? What I do know…… those that believe the Boogie Man lives in the cupboard under the stair are mistaken……those that believe RM & Co will forever rule the Portal World are welcome to form an obedient line and Dance to the Duopoly Tune!…… for the many, many Estate Agents who have taken the first step and put their money forward!…….Congratulations…… you chose to draw a line in the sand……if you hadn't the estate agency industry would be forever driven by the Portal Puppet Masters!…… whose sole purpose is to profit from our industry without actually doing any of the work!……. The Duopoly Business Model is one that that Dragon's Den would queue up to back as it shockingly easy to wring a very tidy profit from…… roll up roll up……watch the cups and spot which one the pea is under…… smoke & mirrors .com….. I sincerely hope that my professional estate agency colleagues (still considering their position) across the UK have the courage to break free or we will indeed remain slaves to the Dribbling Profiteers that Dominant the Portal Market…… whatever happened to our profession?……..we just gave it away!

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      1. Jonnie

        Ah, I see you're ex plod. Lots to say and saying too loud with big windy rambling posts, should have realised, my apologies officer. – Jonnie

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        1. GPL

          Uch Jonnie, you are indeed the Chief Inspector Morse of the Forum……. those hard to find clues….. and you found them!……. well done!…… you move forward a little from the back of the class! Before this gets too personal I'll just say this "nearly 30 Years in the Estate Agency business……. that's why I may have more to say than you"…… now….. you pop the last post in and keep us amused. .. and get me a nice cup of tea and a biscuit and I'll tell you all about estate agency over the last 3 decades……. and why there are some very good lessons worth considering before we throw ourselves to the Share Profit Dogs……. or is that what you think we should just do…….. roll over and give in? Aah of course, the younger man is always right….. aren't you? Toodle Pip!……. I'll draw my line in the sand on this personal game of ping pong and revert to the business in hand…… our industry….the estate agency industry……forgive my rambles….. it's just because I actually care!

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          1. Jonnie

            Alright, lets start over, I have 24 years so not as much as your charming self but either we have wildly differing opinions and you don't like mine or you've mis quoted me and we agree………..so, my view is that http://www.onthemarket.com goes live in 2015, members at that point will have to make the choice, think of it as floating voters that tell the pollsters who they are going to vote for then when faced with the ballot box / having to commit do something different? I think Z will be the one that they bin off and they (we) will on the whole keep RM as '2nd portal'. so, what do you think? – Jonnie

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          2. PeeBee

            Oh, GPL… you REALLY don't want to enter into a *****-waving scrap with my old mucker Jonnie – as Ivan Drago said to Rocky Balboa – "You vill loose!" Trust me – I'm an Estate Agent… ;o)

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          3. PeeBee

            LOL – ****-filter doesn't like *****! Fair do's…

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          4. PeeBee

            WOW!! It's been tuned up to filter out anything that LOOKS like a word as well! YEAH – this is gonna be fun… ;o)

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          5. PeeBee

            Now, Jonnie – unless you have Scotch running through your veins (highly likely, admittedly – but only PART qualification…) and type with a Scottish accent, those north of the border like our wee pal GPL will always want to rebel against you Anglo Saxons! ;o)

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  21. Jonnie

    @PeeBee, he's gone, came here all full of it, gobbed off a lot, got a bit cross and vanished, odd man. – Jonnie

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    1. PeeBee

      Nah, mate – he'll be back… at the first sniff of an AM/OTM story! People like GPL are fair weather golfers who never comment on REAL industry stories… just one of the AM Collective wanting to protect his investment. Nothing wrong with that – but jeez lets just all sell houses, play fair (don't we wish…) and get along – know what I mean? ;o)

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  22. GPL

    Boys, Boys, Boys, the Playground Bullies!….. play nice! Jonnie? Stand in the corner…… oh!…. you are as usual……. and PeeBee….. you know where to go! I'll stick with agents being competitive, backstabbers being unwelcome and the sooner we wake up as an industry the better! In the meantime PB Agents Mutual gives us an opportunity! JNE…. seems to me Zoop are losing customers and Wmove are losing customers….. that demonstrates those agents in charge of their own business are best placed to decide who to jettison…… flwe don't need 3 main portals, hence dropping 1 to replace with AM……. growth & development will tell if we can sensibly move to 1 Portal Shop Window…..AM …. which makes great sense to me! And the reason I've been absent?……. Rosalind's headline?…….the great Scottish Stamp Duty Stampede!…… yip!…… it has!……. at least it has lifted the market after that Scottish Independence Fiasco!

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    1. Jonnie

      You been drinking?…………..stop blithering and respond to my nice friendly post above, 7th Nov 09.07am, so far you've had little to say and said it too loud, trying to work through the drivel am I right in saying you don't like rightmove, you haven't been clear but you obviously have view, just one nobody can fathom so, in English please; WHAT IS YOUR VIEW ON THE AFFECT OF OTM ON RM & Z? (clear enough?) – Jonnie

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  23. independent

    Thank you for all the wonderful 2015 desk calendars that arrived this week. Yes, I have certainly found "My Happy"…… they are all in the dustbin. OTM 2015

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