Here is today’s conundrum.
Why would someone complain to the Advertising Standards Authority about this advert for online firm I Am The Agent?
Obvious, isn’t it!
Can the bloke’s claim to have sold his property online for just £399, saving £3,650 in estate agency fees, be substantiated? Is it misleading?
Well, it’s possible that someone might want to complain about it on those grounds.
But the advert – on the London underground – actually attracted complaints over gender stereotypes, as in the bit about what the bloke is going to do with his savings: “So, I am buying the missus a new kitchen!”
Complainants said it made men appear to be in charge of the household finances while women toil away over a hot oven.
The ASA said: “Whilst we fully appreciated the concerns that were raised, we considered this specific ad described one person’s personal situation and what that one person decided to do with the money saved.
“We acknowledged that some readers may have found the wording in the ad to be distasteful, and the overall premise somewhat old-fashioned.
“However, we did not consider that it was likely to cause serious or widespread offence on the basis suggested and we therefore didn’t take further action on this occasion.”
Yesterday, the ASA issued a gender alert in the form of new guidelines that it plans to implement next year on how men and women are portrayed in adverts.
PS Perhaps our readers (or the ASA) can advise – is it really possible to buy a new kitchen for £3,650? Or does it depend on what you mean by ‘kitchen’?
Well with 78 properties for sale on Rightmove, only 20 under offer and some a year old, if they honestly believe to be the UKs number 1 online estate agent (as they claim) then I’m sure they believe buying a new kitchen for £3650 is possible.
but it doesn’t matter what we think though, does it?! They’ll say what they like, and are doing so.
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How was he showing people around his house while fighting in Iraq???? They should also get fined for using the the Queens soldiers for propaganda. Thats a new low by the PAY ANY WAY Agents.
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Has nobody stopped to consider the fact that maybe his missus actually wants a new kitchen, and that they have budgeted accordingly following the savings they made?
People need kitchens.
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I Agree Mr Harvey
“So, I am buying the missus a new kitchen!”
And personal choice of how ones spends ones money on the “little lady”! One has to be PC?
Just so I know if I bought my “ball and chain” a diamond ring for a birthday present am I being un PC?
If I took my “LAWFUL BLANKET” to the pub and bought her a Gin and Orange am I considered a misogynous pig?
FY Information I don’t call ‘er indoors any of the above terms, obviously !!
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I call her “Memsaab” !!!!!
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Chicken!
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