Food for thought
Toby Martin
Contributor to Property Industry Eye
What the kindness recession means for estate agency
The selfish case for being generous
The candour premium: Britain’s rudest estate agent proves honesty pays
Estate agents are not a trusted profession
Estate agents need to stop dragging people to their websites
Estate agency has been living in a zero-click world for years
What’s your client actually worth? The number most agents have never calculated
What would agents who knew about their numbers do?
The five things that make an estate agent truly unforgettable
Top tips for estate agents
Imagine there’s no Rightmove (it’s easy if you try)
Can you imagine a property industry without Rightmove?
The Domino’s effect – how admitting failure builds trust
Estate agency has a trust crisis
You are not in control of your own mind (and neither are your customers)
Estate agents may be especially vulnerable
Does estate agency have a drinking problem?
As leaders, if we’re the ones saying, “go on, just have one,” are we actually part of the problem?
The unexpected advantage of feeling like a fraud
Imposters often outperform
Service isn’t enough: It’s time for estate agents to deliver theatre
Too many agents stop at efficiency, when the real money, reputation and loyalty live in the realm of hospitality
Inform, educate, entertain: What Lord Reith can teach letting agents about the Renters’ Rights Bill
If the Renters’ Rights Bill represents uncertainty, it also represents opportunity - for leadership, creativity, and connection. And yes, to earn lots of money if you get this right
The goldfish myth: Why we don’t have shorter attention spans, just higher standards
What's the lesson for estate agents?
Entitled and lazy? A Gen Z user guide for managers
A survey found that over half of UK employers think 16–24 year-olds aren’t ready for the workplace
What Ryanair gets right (even when you hate them)
How does an airline everybody claims to hate keep winning?
Reason to be cheerful: why humour is the most underrated business tool
Funny doesn’t mean unprofessional, it means memorable and engaging, and could be the key to business growth, says Toby Martin
The IKEA effect in estate agency: why clients value what they help create
What do a crooked IKEA side table and a stubborn landlord have in common?
What Taylor Swift can teach estate agents
What estate agents can learn from fandom—and why 'more leads' isn’t always the answer
Why most conference learnings go nowhere – and how to fix it
Conference season has arrived in the estate agency sector, with Propertymark One kicking things off with a bang last week. But here’s the million-pound question: what actually happens next?