Online firm Housesimple is baffling local agents by continuing to offer vendors in Lancashire, Cheshire and Yorkshire a free service.
Housesimple is the online agent backed by Carphone Warehouse founder Sir Charles Dunstone and his business partner Roger Taylor. The pair have pumped millions into the online agent.
Housesimple is currently offering a no sale, no fee deal of £995, as well as its free deal for vendors in the north.
The move appears to have won it market share in the region at the expense of Purplebricks.
The business, founded by Alex Gosling and run by ex-Rightmove head of lettings Sam Mitchell, has five star reviews on Trustpilot.
It is not to be confused with House Network, whose problems have been well documented by EYE, and which is now in administration.
Housesimple’s accounts were filed earlier this year, showing enormous losses.
Yesterday evening on Rightmove, Housesimple offered 1,253 sales listings, with 987 available.
Below: Housesimple is offering vendors in the north a completely free service:
Below, how EYE reported the state of Housesimple’s accounts: