Growth Capital Partners (GCP) has signed a binding agreement to invest in Nurtur Group, a major provider of lead generation, marketing automation, and data insight software to the estate agency sector.
Founded in 2015 and headquartered in Derby, Nurtur has long delivered technology services to the property industry through brands such as The Property Jungle, LeadPro, BriefYourMarket, KnowYourMarket, Yomdel and Starberry.
The PropTech group, which previously owned The Guild and Fine & Country, sees the new investment as key to supporting its long-term growth stategy.
Under the leadership of CEO Damon Bullimore and alongside majority shareholder, Toscafund, Nurtur has grown its integrated SaaS solution, extended its product offering and grown headcount to over 200 people across Derby and Coimbatore, India.
Nurtur has developed commercial relationships with several large estate agency groups in the UK, as part of its lead generation offering.
Bullimore said: “We are delighted to have received investment from GCP. We specifically targeted GCP as a partner due to their specialism in investing in technology businesses, excellent track record of supporting value creation and the supportive partnership style they offer.
“Nurtur is at a critical point of its evolution. Our products deliver efficiency, ROI and insight for clients, enabling them to become data driven and automated. We are extremely excited about our new innovations which are already driving value for clients. At the same time, we extend a sincere thank you to Toscafund, for their invaluable support and partnership over the years, they have been an outstanding investor and a significant contributor to our growth journey.
“We believe that GCP is the right investor to support us through this next phase of growth, and we are looking forward to the partnership.”
The partnership between GCP and Nurtur will support the business in building on its market leading position in the UK by deepening its client relationships and technology partnerships while investing in innovation and new products, including its new conversational AI solution and global referral system, according to Matthew Siebert, Toscafund partner and Nurtur NED.
He commented: “Toscafund has been invested in Nurtur and its predecessor since 2015 and has been delighted to help underpin the growth of this exciting software business over the last 9 years. We are equally as pleased to continue to support the next phase of growth backed by GCP.
“Damon and the whole team have built a unique suite of products and services that are resonating with clients from SoHos to enterprise customers. As the business enters its next phase of growth, by adding a new specialist investor such as GCP will ensure a strong footing for Nurtur to move forward with confidence.”
“Alex Thomson, partner, GCP, added: “We have been following Nurtur for several years as the business has invested in its product suite, delivered value for clients and grown the team.”
He continued: “They have built an industry-leading platform serving a clearly defined market with deeply embedded technology and an impressive track record of growth. We look forward to supporting the team as they scale the business through the next stage of its evolution.”
GCP said the investment in Nurtur aligns perfectly with its strategy of backing ambitious technology-led businesses delivering value for end clients through automation, data insight and AI.
The investment is expected to complete in July 2025 and represents GCP’s 11th investment partnership of Fund V.
What’s next? Nurtur unveils long-term growth strategy after Guild and Fine & Country sale
We have had a thoroughly unpleasant experience dealing with this company. We have found the management to be aggressive, overbearing and immature in their approach to dealing with any negative issues. We established that Brief Your Market were misrepresenting key information extracted from our CRM system. Rather than accept the issue and move to resolve it the senior management in the face of overwhelming evidence denied there was any problem. The lack of curiosity and unwillingness to deal with any defects in their software is baffling and It is hard to understand their approach given there is so little money at stake.
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Hi Anthony,
We’re really sorry to hear you feel this way. We carried out a thorough investigation and couldn’t find any defects in the software or signs of data being misrepresented. The same CRM setup is working well for many other customers, but we understand your experience has been frustrating.
We’ve kept communication open throughout and offered to look into things further to give you full confidence in our findings.
It’s a shame we couldn’t reach a more positive outcome together, but we do appreciate the feedback and wish you all the best going forward.
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Damon and Georgie
I have read your response which is incorrect and misleading. By way of an example in January 2025 you produced an ezine with details of the properties we were marketing at that time to be sent to sent to everybody on our mailing list. You identified/misrepresented in that ezine 32 properties as being Sold Subject to Contract when in fact they were sold in some case many years previously.
As a customer it is concerning that you are not prepared to accept there are obvious faults in your system and that you don’t have the curiosity and discipline to learn from them.
It is clear from reading your reviews from both customers and employees that there is a culture within your company to aggressively defend your position at all costs.
You have very cleverly avoided addressing the more detailed issues I have raised and that is why we have landed up having this rather silly running and public dispute!
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