Connells agrees terms to purchase Countrywide

Connells has agreed terms with Countrywide to acquire the business at 395 pence per share.

Connells last month announced that it had completed its due diligence work on Countrywide and confirmed its offer of 250p cash per share, valuing Countrywide at around £82m.

But the Countrywide Board “unanimously rejected the possible cash offer”, and had decided instead to continue with Alchemy’s revised proposal.

Connells chose to return earlier this month with with an improved cash offer at a price of 325 pence per Countrywide Share.

Connells increased its proposed offer price by 30% following discussions with Countrywide’s major shareholders.

However, the privately owned property firm has now agreed to pay 395 pence per share in a cash deal that values Countrywide at about £134m, according to a company statement on Thursday. That’s a premium of about 172% over the share price before the offer period began in November.

The deal, which is expected to be completed in the first quarter of 2021, will see all of Countrywide’s lenders repaid in full and additional investment will be provided, giving the business the financial strength to recover from the under-investment of recent years.

David Livesey, Connells group chief executive, said: “Our revised offer of 395 pence per Countywide Share provides shareholders with a 172% premium to the unaffected price, and has received strong shareholder support including by way of irrevocable undertakings from major Countrywide Shareholders. We believe that the acquisition is a great deal for all stakeholders.

“Our primary motivation for the acquisition is to invest in and grow the Countrywide business. We believe that we have the right management team, strategy and investment firepower to work with the talented teams at Countrywide and lead Countrywide into a bright future.”

Commenting on the acquisition, David Watson, acting non-executive chairman of Countrywide, added: “Following a thorough evaluation of options and extensive consultation with the company’s major shareholders, we have been encouraged by their recognition of the need to put in place a sustainable capital structure and a willingness to support the company, which is a great business that has been constrained by too much debt.

“This significantly improved offer from Connells allows Countrywide Shareholders to realise their investment in cash at a price that fairly values the opportunities and risks of the business.

“We are pleased to recommend this offer, which is supported by our major shareholders, and puts the Company on a stronger footing, securing the future of the business, its customers and its employees.”

A statement to the market this morning gives an overview of Connells’ plans for the business:

Connells’ primary motivation for the acquisition is to invest in and grow the Countrywide business. Based on Connells’ knowledge of Countrywide and existing presence in the UK estate agency sector, Connells believes that there will inevitably be some duplication of operational infrastructure between the two businesses where efficiencies may be achievable. In this context, Connells has identified some areas of potential recurring cost synergies, including:

·    certain duplicated costs across some head office and/or centralised administration functions, which could result in some headcount reductions and relocations;

·    leveraging IT expertise and best practices across both Connells and Countrywide; and

·    operational cost savings from the removal of listing, administrative and other related operational expenses.

Other than the above-referenced head office and centralised administration functions, there are no specific identified potential cost savings which would involve a material reduction of employee headcount.

Connells intends to maintain and enhance Countrywide’s current service offering and invest in its branches, technology and people to put the Countrywide business back on a solid footing. Connells does not anticipate making any material changes to the locations or functions of Countrywide’s branch network.

So far as staff are concerned, the statement says:

Connells attaches great importance to the skills, experience and continued commitment of Countrywide management and employees, and believes that they will benefit from greater opportunities as a result of the Acquisition. In addition to sharing a customer-oriented focus on quality of service and successful outcomes, Connells believes that the employees of Countrywide will benefit from being part of a larger, more resilient estate agency organisation.

There are no agreements or arrangements between Connells and the management or employees of Countrywide in relation to their ongoing involvement in the business and the Acquisition will not be conditional on reaching agreement with such persons.

Connells has not entered into, and is not in discussions on proposals to enter into, any form of incentive arrangements with any member of the Countrywide Board or senior management who are interested in Countrywide Shares.

The implementation of any employee reductions by the enlarged Connells Group will be subject to comprehensive planning and engagement with employees and consultation with employee representatives as required by applicable law. Any affected employees will be treated in a fair and equitable manner consistent with Connells’ culture of respect.

The non-executive directors of Countrywide will each be expected to resign from his or her office as a Countrywide Director upon completion of the Acquisition.

Timing and funding:

Connells expects that, subject to receipt of the necessary FCA approval, the Acquisition will become Effective by the end of the first quarter of 2021 and that the Cash Consideration payable by Connells pursuant to the Acquisition will be funded from an intra-group credit facility to be provided by Skipton to Connells.

Evercore, as financial adviser to Connells and Skipton, is satisfied that sufficient resources are available to Connells to satisfy in full the Cash Consideration payable to Countrywide Shareholders under the terms of the Acquisition.

Catalist Partners supports Connells offer

Catalist Partners, one Countrywide’s major shareholders, says that opaque financial reporting, a flawed business plan poorly executed and a failure to urgently repay debt, all contributed to an exceptional decline in the CWD share price over the past three years.

A statement from Catalist Partners re Countrywide Plc added that “our analysis, set out in an open letter of the 19th August, identified significant value not reflected in CWDs then share price.

“This improved offer from Connells is c.3x the price at which the Board of Countrywide previously recommend selling control at, a transaction which Catalist strongly opposed, and also brings the specific industry expertise Catalist thinks necessary to restore the core sales and lettings business, along with a track record of successful integration.

“Catalist Partners is therefore supporting this increased offer.”


Email the story to a friend


  1. AgencyInsider

    Good news for most CW staff I guess. At least they will now have people running the business who understand what it takes to make a successful agency. Good luck to them all.

    1. Bless You

      Interesting timing. I would be using my cash to ride out 2021 , not buy a dead brand.

      1. Robert_May

        It’s not dead, more of a barn find; CW is a respected set of local brands that owners have bought from, those owners are future clients who will be quite unaware of the  tangle the company got into when it was platted


        Of the  rivals bidding for CW Connells was  the  buyer I would have recommended to the vendor just because it means evryone can put a shoulder to the wheel knowing what they have to do.

        That doesn’t take anything away from the others- HOW knows their plus points and experience better than I do but  this is a  less change for everyone change.

        David, David & Co is  a good outcome for Connells, CW and the independent agents who  compete with them.


        Perhaps the unsuccessful bidders  should think about filling the gap that’s been created- there are a lot of  MIRAS veterans who are looking at their succession plans right now. That would make things interesting!!!

  2. Hillofwad71

    Connells have got themselves a great deal even LSH which will be useful in mopping up all their  commercail work


    What the deal shows it took the arrival of a grown up Bowcock to extract a fair price





    Long ,Creffield and the rest of the lightweights on the board  were happy to sell shareholders down  the river for half that figure Under their watch  it has been suicide in instalments


    Just a part purchase at 180p a share &a placing  at 135p  recommended by the BODS in late October
     Peter Long, Executive Chairman commented:
    “Today’s news marks an exciting new chapter in the evolution of Countrywide. When I stepped in as Executive Chairman, the objectives were very clear: to restore profitability and fix the balance sheet. The business returned to profitable growth in 2019 and with this proposed £90 million fund raise, Countrywide now has a sustainable capital structure that will allow it to thrive. I am delighted that Alchemy have committed to this significant investment in the Company and I wish them and everyone at Countrywide the greatest of continuing success.”



    1. iainwhite87

      Suicide by instalments is such an apt description

  3. smile please

    I think this is a good deal for all involved. Makes sense.


    Although, if i was in an under-performing CW branch on the same High Street as a Connells branch i would start looking for a new position now. No doubt blood will be spilt but all for the long term good.

  4. whatdoiknow58

    Only time will tell if this is either the right time or the right price to pay but no doubt in my mind at least that with the Agency experience and financial backing that Connells can now bring to the shambles left by the soon to be outgoing bunch of BODS there is an opportunity to immediately restore some pride back into the business and more importantly  instill some confidence back into the workforce at ground level which has been slowly eroded over the last few years. As my old boss at CW Harry Hill once famously said at the time after the acquisition of Nationwide Estate Agents for the princely sum of £1.00 back in 1994 ” it’s either my greatest move or the biggest Horlick in history “. No doubting it paid off big time so maybe Connells can now do the same. CW is still a hell of a business and at 395p a share post consolidation a steal in my opinion. Happy New Year.

  5. Truthspeaks

    A Match made in heaven, they are both as awful as each other.   Good luck to the countrywide staff.   I fear they will need it.

  6. ADL

    This is good news for CW staff and a very good deal for Connells.

    The troops on the front line of Countrywide offices can now be assured they have a proper board with agency experience and a pledge to invest in them and technology.

    Simply put, countrywide is a sound business and majority of local brands are market leaders in their towns, they have sadly been mismanaged to the highest degree and acquired un-managemable levels of debt

    This combination now will be a force to be reckoned with in the industry, branch network of over 1200 offices, biggest Lettings management portfolio, biggest surveying business and biggest mortgage business. These ancillary services will help weather the storm on the horizons for the estate agency market which is quickly approaching.

    2021 and into 2022 is going to be a hard time for everyone however with this deal the majority of Countrywide staff should be assured of a stronger financial footing backed by one of the most resilient institutions in the UK.

    Well done Mr Bowcock, if only you had arrived a few years ago!


You must be logged in to report this comment!

Comments are closed.

More top news stories

The government pledges to ‘support first-time buyers and the housing market’

Continue Reading ...

Fresh data ‘suggests no improvement in Purplebricks’ market share’, says UBS

Continue Reading ...

Thank you for signing up to our newsletter, we have sent you an email asking you to confirm your subscription. Additionally if you would like to create a free EYE account which allows you to comment on news stories and manage your email subscriptions please enter a password below.