WiggyWam, the full-service property platform, has commissioned a nationwide survey of the estate agency sector.
The survey looks to establish the current ‘State of the Industry’ and how estate agency might evolve in these incredibly challenging times. The survey will end at 5pm on 31 December.
The results will, according to WiggyWam, make clear the previously opaque issue of who is paying what fees to all of the different portals. The survey responses will also provide insight into the industry’s trust levels for the so-called big three of Rightmove, Zoopla, and OnTheMarket
According to WiggyWam, the submissions received so far point towards a gulf between the lowest monthly subscription and the highest.
And what about fees? Agents will finally know if they’re charging ‘the average’ fee in their area, or that the average fee is higher than they ever thought.
The CEO of WiggyWam, Silas Lees, said: “The estate agency industry is full of rumour, conjecture and noise over a range of issues around portals, selling fees, performance, threats and sentiment.
“Our survey will reveal the reality behind many of these subjects and, once unlocked for participants to see for the first time, will arm those players with a unique competitive advantage.
“Transparency is not something that the agency sector is renowned for but I believe that in order to prosper, sunlight is the best disinfectant’.
“Take the survey. The alternative is to carry on in darkness whilst your competitors don night-vision goggles.”
The survey responses will be anonymised, and the questions include:
- What is your average commission rate charged?
- On a scale of 1 to 10, how much do you trust [Rightmove/Zoopla/OTM]?
- How much do you pay [Rightmove/Zoopla/OTM] per month?
- Boomin – Dive right in or steer well clear? Why?
- Which of your marketing channels provides the highest return?
- By how much has your revenue grown or shrunk in the past 12 months?
- Do you have ambitions to sell your business within [1/3/10] years?
- How has the Covid pandemic affected your business?
- Are online estate agents still a threat?
- Are you concerned that you are likely to lose staff to the ‘new’ self-employed model of agency?
- Is your outlook for the estate agency industry [positive/negative/indifferent] for the next 12 months?
Submissions are open until 31st December. The survey can be found here.
Comments (4)
The main man Silas Lee sounds a bit of a trier by the looks of his CV on his Linkedin account
Neggy , sales trainer ,building surveyor ,investor in.distressed property buyer ,
His most recent venture as a “business buyer” for 5 years T/A Clark Joseph Kent didn’t even manage to turn a set of accounts in at Companies House and the company was struck off in November
“LOOKING for business buying opportunities in the property sector should you know of anyone looking to make an exit before the next recession/Brexit!Finders fees paid upon successful acquisition.Only £1,000,000 Revenue plus. Business turnaround expertise.”…see more
Sounds like Circling the wagons is in order
Have a look at their website – I cannot see any information anywhere (privacy, terms, cookie policy etc) about who they are, where they are, or what the Ltd company entity is.
Think its there as I got a privacy popup look down the bottom
Done! Wigywam seem to be flying under the radar. I have seen them mentioned in a couple of places including SNTR and Facebook but don’t recall any news about them launching so guessing this is why. Is it a portal?