OneDome, which has recently launched a property portal that pays agents, has announced two key marketing appointments.
Paul Troy, whose experience includes stints at Barclaycard, confused.com and Experian, becomes chief marketing officer, responsible for driving consumer growth.
Jon Bishop has been announced as new vice-president of marketing, with responsibility for introducing buyers and sellers to the portal’s business to business partners.
His marketing experience includes time at eBay, PayPal and Funding Circle.
OneDome founder Babek Ismayil said: “We are delighted to have Paul and Jon join our team.
“Combined, they are an incredible marketing force that will bring rapid growth to the consumer side of the business while also helping us convey the message to our B2B partners that we are the portal that pays agents, not the other way around.”
OneDome, whose products include booking tools and a digital conveyancing platform, launched its portal this spring. It offers free listings, but pays agents when the listing is monetised by conveyancing services.
New property portal launches promising agents no charges – and will even pay for listings
Comments (16)
I sat through a presentation and found it spectacularly dull. Good if you’re all about referral fees, less if you’re about being a quality agent.
I kind of agree with smartoctopus30 here. Anybody who tries to destabilise portals is welcome especially if they have £££ and a strong team!
The fact that they’re willing to pay you for your data should tell you everything you need to know. Of course, they know by going down this route they will pick up 1000s of agents that can’t see the wood for the trees. Avoid.
Do you prefer them to charge you for displaying it and still use your data like Some other portals?
Anybody who challenges Rightmove is my friend!
Agents need to come together and stop the financial extortion by portals!
More free portals are good way to balance it. I hope somebody will end up breaking portals business model one day!
I had one of their sales guys call me a few weeks back, Dan, he explained to me how OneDome would have made his live easier when he was an agent and it all kinda just made sense. I don’t really see any downside to using their platform.
I have only been using them for two weeks but I have already had 4 additional valuations generated by them.
Im happy to see they are growing.
I am genuinely interested to know how when the website is still very clearly a beta and not live?
I use their booking tools and Instant valuation tools on my own site.
So nothing to do with changing the industry just what people like valpal have been doing for ages then.
Those seem like some heavy hitters. I wish them all the best.
Not a fat chance of success.
This is just a false business
OneDome started as a property information platform that did maps and school information
Then OneDome became a platform for agents to use as an online agent
Then they became some sort of weird general CRM that basically stole agents’ data to try and sell conveyancing to
And now they’re a property portal (again stealing agents’ data to sell conveyancing too).
One Dome manages to lurch from one failure to the next. Never mind online estate agents, these guys will be losing ££££££’s – their wage bill must be enormous and they don’t have any customers.
OneDome is an end-to-end property transaction portal with hundreds of B2B customers, two million users and over 11m pageviews. The task of building a solution for every step of the purchase journey is a massive one so our strategy has been to build each part systematically. Step 1 was to build out the Locality Reality algorithms, allowing us to score every property in the UK using enriched data. Step 2 was to build out a platform that allowed estate agents to engage with customers around the clock, empowering and paying estate agents rather than assuming the role of online estate agent ourselves. Step 3, we built out our digital conveyancing platform enabling conveyancers to easily interact with and attract new clients. In Step 4, we began to focus on the consumer offering by launching Mortgage Passport which helps home buyers stand out with a pre-approved mortgage and helps agents get more serious, qualified home buyer leads. Step 5 was to launch our property search portal, currently only in the South East but we’ll be expanding that very soon.
The result of this systematic approach is an end-to-end housing ecosystem that we are constantly improving, which is great for consumers as they are able to conduct the whole property transaction in one place. We are also great for agencies as we are the only portal that pays them, unlike the other portals that use their data and then asks them to pay for advertising it. We’re here to work together with everyone in the house buying process to ensure the best outcome for everyone.
Flawed in so many ways…..you have all this valuable marketing experience but not a jot of any estate agency experience….sorry to be negative but there’s so many of these “innovations” on here and after six months the business has disappeared…but good luck!
Just a little note from me:
I am very proud to welcome Paul and Jon in our team prior to the launch our B2C marketing campaign.
Paul Troy is a branding genuis, he is recognised as “Power 100” Marketer in the UK. He is credited for the campaign “You are so Moneysupermarket” as the marketing director of Moneysupermarket. He was CMO of confused.com and has held Director level roles in a number of large companies.
Jon Bishop has extensive product, digital and performance marketing experience in big tech companies like PayPal, eBay and Funding Circle.
Paul and Jon will work together to shape our B2C marketing campaign.
Good luck. The trouble is agents are an untrusting bunch. We constantly get fleeced by everybody. Rightmove maybe a pain but they seem to stay out of our business.
Zoopla is a great alternative but aren’t trusted for the same reason. (Allowing yopa to contact clients directly from its massive database did it no favours) .
Until you look like you are on the agents side u will be feared.
Anyone who produces what u have done should be rewarded though, so keep going.
I have a portal in dev with no funding ( yes, so hard work)
I believe the concept keeps the power with the agents but your very nice (is it React.js? ) is very good.
Contact through p.i.e. Or ask