A new portal is getting set to launch on February 1, promising to be the “first agent led challenger portal in Europe that will be fully open and inclusive to everyone”.
OpenBrix states its intention to “truly disrupt the market”, charging agents £100 per month per branch. It says it will be community led, and that its future pricing will be controlled by members.
Inviting agents who “wish to escape the clutches” of the big portals to “join the revolution”, it asks them to get in touch, saying they won’t be disappointed.
The new challenger is suggesting agents register their interest now, and has launched a strong attack on the “dictatorship” of the existing portals.
On a blog page, it says:
“The UK property market has long since been dominated by the likes of Rightmove and Zoopla, with OnTheMarket joining in recent years. These big name brand portals have a firm grip on the industry from top to bottom, controlling the fees they charge agents and end users alike. In fact, the influence that these portals have on the property market in this country is such that agents are forced into using them.
“It becomes a case of pay up the extortionate fees to get eyes on your properties, or face a reality with no interested parties. This is a very dangerous position for agents, and the market in general to be in.
“After a while, it becomes a sort of dictatorship, with the big name portals able to demand whatever they want from those lower in the food chain.
“So, for those who wish to escape the clutches of Rightmove, Zoopla, and OTM, why is OpenBrix the best option out there? We can give you a multitude of reasons: Agent controlled – The OpenBrix platform is controlled by agents, not big name corporations, and not OpenBrix itself. This means that as an organisation, using blockchain technology, we have decentralised the power to the agents, and simply become the caretakers of the platform, similar to a building manager who looks after a building.
“Following a very successful BETA test, with a handful of selected estate agents, we are now ready to announce that from 1st Feb 2020. Estate agents will have full control of the prices and full control of property listing market, without having to buy shares or run the portal themselves.
“In simple terms, it removes the huge profit margins taken by the current portals and distributes it throughout the property market. That makes cheaper fees, lower prices, and greater security for agents.”
OpenBrix, based in London, is led by banking expert Amy Orivel, as CEO. Members of her team include bloc chain expert Shahad Choudhury, and chief commercial officer Adam Piggott, an experienced estate agent who is also a director of Credit Ladder and online letting agent Make Ur Move.