New PR agency sets its sights on supporting property industry during bounceback

A Poole-based PR director has set up his own PR agency, with the intention of helping those in the property industry recover from the lockdown.

David Sanders, 42, who was recently made redundant, has set up the agency ‘PR42’. It offers a raft of services including a ‘no coverage, no fee’ option.

Sanders was UK PR Director for Princess Cruises for several years and prior to that was with FirstPort (previously Peverel), the property management company, where he was Head of Marketing – Retirement.

He looked after the marketing of both the Retirement Homesearch estate agency as well as the property management of around 1,000 retirement schemes.

David Sanders

The agency ‘aims to be as flexible as possible’ and offers other services including media liaison, event management, copywriting and crisis communications. It can additionally be hired for longer periods of time, on a contract basis for one-off events and projects, or by the day.

Also on offer is a PR ‘Power Hour’, where a consultant will give feedback and ideas on a business’ new or existing publicity plans in a shorter 60-minute session.

David said:

“Having recently been made redundant I fully appreciate how difficult the current situation is for everyone in property and was determined to do something positive in return.

“Given the devastating effects of Covid-19 we’re aiming to be as flexible as possible in terms of both what we offer and the prices we charge.

“We thought the ‘no coverage, no fee’ option would be particularly appealing at this time, as it’s a risk-free choice for those who select it.

“If we get press coverage for a property business then their profile and bottom line get a boost; if we don’t then there’s no cost to them.”


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