Rayhan Rafiq-Omar, a previous columnist on EYE and founder of Unmortgage, has launched a new venture, Free.co.uk.
Aimed at DIY sellers, the company will offer free listings.
It will make its money from commissions on mortgage products.
Its site proclaims that:
Selling your home has never been easier
At Free, we believe full service estate agency doesn’t have to cost you a penny.
Rafiq-Omar is reported as saying:
“I’ve been thinking about this for three years now, but was running Unmortgage.
“So on leaving Unmortgage, I knew this is what was next,”
“Even thinking of selling your home is painful; there’s just so much friction. And the thought of spending all that money is debilitating.”
According to its site the service removes, “the BS, the fees and the complexity.”
Rafiq-Omar says: “We aren’t competing with high street agents — they exist to hold people’s hands, which many people feel they need to sell their home.
“Those who know their home, its value and the local area [are] better than any ‘local property expert,’
“Free.co.uk gives them a new choice to be in control.
“Purplebricks is the main/only competition.”