OnTheMarket has revealed that as of yesterday, the portal now has over one million people using its property alert service.
OTM said that a key reason for the most serious property-seekers to sign up for an alert with OTM is that they will be first to see any relevant “New & exclusive” properties listed 24 hours or more before they are on Rightmove or Zoopla.
OTM said that to place the one million milestone in context, in its 2018 results Rightmove stated that ‘over two million people’ had received property alerts from it during the year.
Rightmove further stated that it had sent 781m instant alert emails in 2018. OTM sent 526m instant alert emails last year – some 67% of the Rightmove figure.
CEO Ian Springett said: “OnTheMarket is continuing to close the gap with Rightmove in terms of engagement with currently active property-seekers.
“That over one million people are already using our property alert service indicates the agent-backed portal is delivering an increasingly relevant service for the property-seeking public.
“This is creating growing value for our agent advertisers and is an important step towards providing them with a market-leading alternative to Rightmove and Zoopla.”
OTM has had a property alert service since launch in early 2015. In February this year, it said that it was displaying over 600,000 UK residential property listings, which is approximately 60% of the number claimed by Rightmove.
Comments (5)
Hey don’t matter where you sit or whatever past gripes people have with OTM this is surely good news. When Rightmove did there annual “shafting” price rises the other day thousands of agents were incensed and saying this can’t carry on blah blah blah – well heres an alternative and everybody should get behind it.
– Will it end up as the next rightmove – maybe
-Will they continually put prices up – Probably
– But would you rather pay £300 instead of £1500 – DEFINITELY
Even if they put prices up 10% year on year many of us will be retired before it even gets close to Rightmove’s which incidentally would never happen because they will probably be going up by 15% to 20%.
Agents are drowning at the moment with a slower market fee bans Brexit uncertainty etc and ALL of them have a way of saving literally 5 figure sums annually and yet they still try and pick holes in the alternatives – lifes not about finding perfection at every turn it’s about selecting the best of the options your presented with and the way things are going it’s looking increasingly likely that the best way forward is OTM. Sorry all rant over!
I find it intriguing how if OTM originally said NO to online agents, now they are calling them all up to try get them to join??
I would be interested in a verifiable statement of fact from Rightmove confirming how they calculate the number of properties they claim to have “listed”.
I get the impression that Rightmove include all the stock an agent has, including the confirmed sold/archived properties which sit “Offline” in their system, prior to being deleted by agents – this method would inflate their overall properties listed number.
Care to comment Rightmove?
Or is it because they’re bribing agents with “love to shop” vouchers to sign anyone up to a mailing list?
Is anyone else receiving “leads” from OnTheMarket with this in the additional comments box?
Hi. Can I schedule a time to see this?
They may be legit but I’ve received several leads with that exact same text and it doesn’t seem right. None of the people have answered the phone or gone on to book viewings.