Mal McCallion quits raterAgent to head up Bob Scarff’s new prop tech firm

Start-up expert Mal McCallion has been appointed to head up new business at Prop Tech Solutions, a firm launched by property experts Bob Scarff and Rob Wellstead last month.

Initially focusing on the business’s lead management tool, Callwell, McCallion’s remit is to broaden the customer base for the service while helping to incubate and develop complementary new technology products and services.

Callwell enables agents to capture all of their leads on one system and prioritise those leads through a dashboard. Most significantly, it enables agents to contact a customer within seconds of a lead being detected.

Current users of Callwell include Northfields and Martyn Gerrard, a consistent winner of Rightmove’s mystery shop.

McCallion has spent 16 years immersed in property technology and was most recently CEO of raterAgent.

He was also involved in the launch of prop tech start-ups Zoopla and Primelocation.

McCallion, said: “It’s a real honour to have been invited to lead such a strong entrant into the prop tech space.

“I have been lucky enough to be part of some great start-up projects with inspirational entrepreneurs over the years I’ve been involved in property technology.

“To now be working with Bob Scarff and Rob Wellstead, to grow Callwell and create new products that will benefit agents in their day-to-day lives, is hugely exciting. I’m looking forward to using all my start-up experience to build something really special here.”

Scarff, the former head of estate agency at Countrywide, said: “I am delighted to welcome Mal aboard. His track record of being part of new businesses that flourish is exceptional and we’re confident that his knowledge and experience will ensure the success of our vision.”

In a statement, the board of raterAgent said: “We are naturally disappointed to say goodbye to Mal McCallion as he moves on to take up another exciting start-up opportunity.

“In his 18 months with us, he established raterAgent as a credible alternative to established review sites and proved there is demand from agents and public alike for a site that ensures all reviews are genuine and trustworthy.

“We are grateful for the sterling job Mal has done in getting raterAgent off the ground. The raterAgent business is strong and already in profit after only 18 months. We will now build on these solid foundations and continue our growth trajectory.

“We will be making further announcements about future plans in the coming weeks. In the meantime, we would like to thank all our supporters and look forward to working with both old and new subscribers moving forward.”

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  1. smile please

    Super news we can get the lone voice cheer leader to stop promoting a review site which is nothing but a leech on agents. Spin it any way you want but shows review sites are not wanted by the agents or the public. If rateragent was truly successful and struck a chord with both agents and the public then I do not think Mal would be leaving it.

    1. smile please

      8 dislikes? Either the last few members of staff on “Good ship rateragent” are upset or Mal who is usually the first to comment has decided to just click a dislike button today and not engage in a discussion (i see someones post has been deleted questioning Mal’s previous endevours).

  2. hoodleyinwoodley

    I’m sure it must have been one of those “had to do it” opportunities but there will be agents feeling let down because they supported Mal at rateragent despite him moving round the job market a fair amount. I am one of them.

  3. LondonR90

    Does raterAgent even make a profit?

    So many free review sites these days. Dishonest reviews aside, even Trustpilot is free to a point.

  4. PeeBee

    “In a statement, the board of raterAgent said…”

    Sorry – BOARD?

    That would be the lone, single, sole Director, I take it – Mr Joshua Rayner?


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