Lloyds Bank and Crisis to launch new not-for-profit letting agency

Lloyds Banking Group will help financially support Crisis to develop and launch a new not-for-profit lettings agency.

Crisis will partner with Homes for Good, Scotland’s first social enterprise lettings agency, to launch the new venture.

The new letting agency will, we are told, be ‘fair for tenants and fair for landlords’.

For example, people who are homeless will not be asked to provide rent in advance, will not need to meet strict reference requirements, and will not need to provide guarantors.

All profits from the agency will be reinvested into supporting people experiencing homelessness to find new housing.

The letting agency will start operating in London later this year with the ambition to roll it out across Great Britain – making it the first GB-wide not-for-profit lettings agency.

It will look to build on the model offered by Scotland’s first social enterprise lettings agency. Homes For Good was founded in 2013 to improve conditions in the private rented sector for tenants and landlords and to support people on low incomes to access quality homes in the private rental sector.

The launch of the new letting agency comes as Lloyds Banking Group and Crisis join forces in a new two-year partnership to call for more to be done to help tackle the shortage of affordable homes in Great Britain.

Together, Lloyds Banking Group and Crisis are calling for one million new genuinely affordable homes to be built and made available to those on the lowest incomes, with a focus on supporting people at risk of, and experiencing homelessness.

It is part of a Lloyds Banking Group UK-wide response to homelessness which will include a partnership with Simon Community NI to support its Tenancy Sustainment project aimed at helping tenants overcome financial barriers to access private rentals.

Access to decent quality homes is seen as a fundamental part of solving homelessness. Good quality social housing in the UK is becoming increasingly scarce, with not enough homes being built to replace those that are sold or demolished, and too many homes in disrepair and in poor condition, with issues such as mould, overcrowding and damp.

The partnership is designed to empower Crisis to launch a bold response to the chronic shortage of affordable homes.

Since 2018 Lloyds Banking Group has provided almost £15bn in financing to the social housing sector, supporting more than 200 housing associations across the UK. Today’s announcement strengthens the Group’s commitment to improving both the availability and the quality of social housing in the UK. Achieving this will involve Lloyds Banking Group and Crisis working closely with government, housing associations and other partners to deliver change.

The partnership will also see Lloyds Banking Group fundraising support Crisis’ Changing Lives Grants Programme to help people experiencing homelessness to progress into education, employment and to start up small businesses. In addition, the partnership will see Crisis and Simon Community NI develop and deliver bespoke training programmes to businesses and communities across the UK with the aim of increasing understanding of homelessness, how it can be prevented and to spot signs of people at risk of losing their home. Lloyds Banking Group staff will also support with fundraising, volunteering, and sharing skills and expertise during the partnership.

Charlie Nunn, chief executive at Lloyds Banking Group, said: “A good home is a fundamental human need, and yet the reality is a chronic lack of affordable housing in the UK. This means there are too many people trapped in a cycle of temporary accommodation, or living in poor, sometimes dangerous conditions.  This cannot be right and is why today we are announcing our new partnership with Crisis – calling for one million new social homes to be built by 2033, with the clear focus on helping people who are most at risk of homelessness.

“We face an immense challenge, but we know that answers can be found through financial innovation, partnerships and fresh thinking.  And as financial leaders for the social housing sector, we have a responsibility to use our capabilities, scale and relationships to help bring about positive change.  We are committed to working with Crisis, business and community organisations across UK regions and the government, to end homelessness for good.”

Matt Downie, chief executive at Crisis, commented: “Our new research shows the heart-breaking reality for people at the sharp end of the housing emergency. Behind these statistics are the stories we hear in our frontline services – parents having to sleep in chairs so their children can take the only bed, or wheelchair users forced to take a flat on a second floor with a faulty lift. These situations are unacceptable and it’s a disgrace that some people are left with only two options: poor quality housing that could endanger their health – or homelessness.

“Our new partnership with Lloyds Banking Group will ensure we can take the bold action that is desperately needed to begin tackling the biggest issue facing the people we support – the chronic shortage of good quality, affordable housing. Our new lettings agency will mean we can help people experiencing homelessness directly into a safe, settled homes, the essential foundation they need to rebuild their lives.

“We’re delighted to have the support of Lloyds Banking Group and its staff in our mission to end homelessness. The money raised and expertise shared through the partnership will also enable us to continue our vital support for people experiencing homelessness, helping more and more people to leave homelessness behind for good.”



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  1. HIT MAN

    NO Referencing, No Rent in advance and No Guarantors, I hope they have deep pockets, I wonder if they will follow all regulations, RTR etc. Theres a big difference between No Profit and Massive losses. Good luck with that one.

    1. Bless You

      TEANANTS are not victims. Very strange propaganda at the moment.

  2. Will2

    I guess at least LLoyds are supporting a real housing charity unlike the Nationwide who I understand support Shelter a so called charity that houses no one.  I am perhaps interested to understand how they will be convincing landlords to list  rentals with them on the basis of no rent in advance, no real referencing, and no protection from guarantors etc.  Given how the last decade of blantant landlord bashing from politicians of all colours from the purple conservatives to the yellows and greens which has led all landlords to not trust anyone but themselves. The attacks by Shelter and general bad mouthing of all the very decent investors who chose property as a vehicle for their investments.  Don’t get me wrong CRISIS are, in my view, a proper charity that I have a lot of time for them addressing homelessness. These are of course my own personal opinions.

  3. KC54

    Lloyds stated aim is to acquire 50,000 residential Build to Let units by 2030 and have already started those acquisitions (as reported in PIE 24/6/22).

    I hope that Lloyds now appoint Crisis as their agent and take all applicants from Crisis for their properties.  In fact, if they fall short, I am also happy to refer any tenants without adequate references or “money up front”

    It would be very interesting to know what Lloyds own criteria is for tenants going into their property portfolio – perhaps this is something PIE can find out and report on?

  4. KByfield04

    I think this is a completely separate venture to their Citra Living operation. Could be wrong but I don’t think so.

  5. KByfield04

    It’s great to see a joint venture try and tackle homelessness from a social-minded business approach. Homes for Good has already achieved some amazing things in Scotland so this seems a sensible approach- engaging an already successful lettings operation. Of course, the question remains how to balance the security concerns of landlords with the (seemingly) risky approach of housing tenants with no viable references or guarantors. With governments failing at housing at every turn, I’ve long believed it will be socially-minded businesses that will have to solve this problem. Good luck to them!

  6. mywayorthehiway

    Probably like the vast majority of UK letting agents then. Once the owners are paid fairly for their efforts there is probably not much profit to share around if any. Or is this new ‘business’ intent on paying staff as little as possible in order to be able to eke out a few quid to waste on constant refurbs and eviction costs?

  7. northernlandlord

    Looking at the Homes For Good website in Scotland they do actually buy and renovate properties to rent to disadvantaged tenants. They also act as a letting agency and for their landlords they find them a tenant “through tenant and guarantor screening” so pretty much like any other agency.
    Crisis do good work but don’t currently provide housing. The article says “Lloyds Banking Group and Crisis are calling for one million new genuinely affordable homes to be built and made available to those on the lowest incomes”. Who are they calling on exactly? Well, it was announced a while back that Lloyds “plans big move into UK rental market with 50,000 homes”.  So this is presumably a start.  Nice to know that their tenants will “not be asked to provide rent in advance, will not need to meet strict reference requirements, and will not need to provide guarantors” and that if they can’t afford it they will be “helping tenants overcome financial barriers to access private rentals”, presumably by giving them money.  A Bank? I don’t think so. What about any private landlord that joins the scheme? Will Crisis and Lloyds help them out if a tenant with no credit rating or guarantor defaults?  Maybe I am being over cynical but I don’t think that the low rent/benefits market is what Lloyds are after.


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