Landlords in tourist areas see ‘huge surge in demand for holiday lets’

New research reveals the effect the staycation boom is having on the rental market across Great Britain.

Seaside towns and other holiday resorts have seen the biggest decline in available properties to rent when compared with the summer of 2019, with the Isle of Wight topping the list with a fall of 82% in available rental stock, according to the study by Rightmove.

Matthew White, director at Hose Rhodes Dickson on The Isle of Wight, said: “In more than 30 years working in lettings, I’ve never seen a rental market like it is now. Stock levels are reducing year on year, and tenant demand is the greatest it’s ever been.

“The Isle of Wight is in a unique geographical position, and due to many now able to work from home, we’re seeing less ‘accidental landlords’, whereas pre-covid, homeowners could find themselves suddenly needing to commute to the mainland due to a change in job or circumstance, which is reducing a source of the rental properties becoming available.

“A lack of choice and available property also means we’re seeing more tenants staying put. That said, conversely, we’re seeing more investment in property this year, as people look for a greater return on their money, which more often than not, property delivers.”

The analysis of over 400,000 rental listings compares available rental stock in June and July 2021 with June and July 2019, to measure current rental availability against pre-pandemic levels.

The shortages have led to a surge in competition among tenants who are looking for a long-term place to rent, with an average uplift of 317% in tenant demand for each property across the ten areas that have seen the biggest declines.

The change in tenant competition is measured by the number of tenants enquiring in an area on Rightmove compared to the number of available rental properties in that area.

Property in Blackpool is proving popular.

Craig Webster, managing director of Tiger Sales & Lettings in Blackpool, said: “Tenant demand and the lack of rental supply are really driving the shortage, although lots of different factors are contributing. We’re seeing more tenants staying put, which means a lack of movement in the market and new rental homes becoming available.

“We’re also seeing some landlords seeing an opportunity in the market with shorter term rents. One thing we are starting to see more of is tenants approaching us about longer-term contracts, which is unusual, and could be an opportunity for some landlords in the coming months looking for a longer-term tenant.”

Competition is more than six times higher in Blackpool (+517%) and has more than quadrupled in the Isle of Wight (+376%) and Cornwall (+345%).

Tim Bannister, Rightmove’s director of property data, said: “Landlords in the typical tourist destinations around Britain have been chasing the huge surge in demand for holiday lets this summer, which has led to a temporary drop in the stock available for permanent tenants. However, as the summer holidays are coming to an end, agents are now reporting more landlords turning their attention to longer-term tenants as a more secure and stable option for the rest of the year and into 2022.

“The value of a good tenant should not be underestimated, and with the competition for rental properties in these areas so high right now, it could be a good time for landlords to take stock and consider their best longer-term option.”

Lawrence Williams, head of lettings at Webbers Property Services in Devon & Cornwall, commented: “Limited stock means more tenants here have chosen to stay in their existing property and sign a longer term agreement, and in turn that means fewer properties have become available.

“As international holiday destinations re-open some people will choose to holiday abroad instead of in the UK and we do then expect to see some property switch from holiday letting to long-term tenancies, which in the short-term would certainly help to ease local pressures and demand which is at a record high.”

Available rental shortage hotspots



Decline in available rental stock Increase in tenant competition for available properties
Isle of Wight -82% +376%
North Devon -80% +292%
West Devon -76% +264%
Northumberland -74% +253%
Blackpool -74% +517%
Torridge -73% +335%
South Tyneside -73% +341%
Neath Port Talbot -73% +172%
Cornwall -72% +345%
North Tyneside -72% +279%



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One Comment

  1. Woodentop

    After Brexit and the so called mass exodus back across the channel, you would have thought there would be k’s of rental properties available or just maybe not many did leave?


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