Journalist on estate agent’s customer magazine wins Editor of Year

Congratulations to the team behind Completely London, the brilliant magazine produced for customers of Kinleigh Folkard & Hayward.

The magazine has picked up yet another gong, this time at the International Content Marketing Awards which drew 450 entries from six continents.

Donna Hardie, editor of the publication, beat off competition from the likes of British Airways’ High Life magazine, John Lewis’s Edition and Waitrose Kitchen magazines, to win Editor of the Year.

This win brings the total number of awards for the publication up to nine in just five years, along with three highly commended recommendations.

It is produced for KFH by creative agency August Media.

Sarah Bravo, editorial director at August Media, said: “We are incredibly proud of Donna and the Completely London team for yet another win in an increasingly crowded and ‘me-too’ sector.

“It was a fantastic brief from the start, but even more valuable to us has been KFH’s understanding of the importance of customer engagement and their total belief in the potential great content has.”

Anna Macleod, head of marketing and communications at KFH, said: “In a market saturated by conventional property listings magazines, Completely London has had to shine brighter by surprising even the most in-the-know readers.

“The majority of our customers are London savvy so the aim has been to produce content that makes the reader say, ‘Well I didn’t know that’ about the postcodes and areas around them.

“We’ve really thought about what buyers, sellers, landlords and tenants across London want to know about the city in which they live.

“It’s been a powerful tool for customer engagement which showcases not only the properties we are marketing but also really highlights our local knowledge and expertise within the London property market.”

Eye has loved this magazine right from the start, so if you want to know what all the fuss is about, go to the link and click on each page to keep turning the magazine here


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