It’s a buyers’ market as demand drops by more than a third

The slowing housing market meant two thirds of sales agreed in November were below asking price.

The latest report from Propertymark said 72% of branches made a majority of their sales last month below the level the client was seeking. This compares to a low of 15% in March, and a pre-pandemic average of 78%.

The report from also revealed that the number of new buyers registering per member branch fell to 52 in November, down from a high of 86 in August.

In further evidence that the housing market has slowed sharply, Propertymark said competition had dropped by more than a third, from a high of 11 new buyers to every new property instructed in a member branch, to only seven.

Further signs of the faltering market can be seen by viewing as the average number per property fell to 2.6, and typical agreed sales fell to six in November from 10 in September.

Meanwhile, there were an average of 33 homes for sale per branch in November, a 74% increase since the start of the year.

Nathan Emerson, chief executive of Propertymark, said: “The sales market is firmly back in the hands of buyers who have been on the back foot for 18 months.

Nathan Emerson

“More property is available but the competition between those looking has cooled substantially. For those motivated to sell, good, solid buyers are still prominent.

As far as the rental market is concerned, the number of agents reporting higher rents fell below 50% for the first time since February 2021, to 49% from a high of 82% in July, Propertymark said. The remaining 51% said rents fell or were unchanged month-on-month.

The supply-demand imbalance in the PRS has pushed up rental values, although the number of available properties to rent edged up in November, to an average of 11 per branch from nine a month earlier.

Competition among tenants also dropped: an average of 77 new applicants were registered per member branch compared with September’s high of 147, although this is still above the pre-pandemic average.

Emerson added: “As for lettings, we are starting to seeing a decrease in demand, the knock-on effect is that fewer agents are seeing rent rises.

“It’s possible that prices have peaked, and landlords are well aware that any more rises won’t necessarily be achieved. This is not all good news however, as landlords costs are still rising, leaving many facing a very real possibility of making a loss.”



Email the story to a friend


  1. Mark Connelly

    It doesn’t matter how much buyer demand has fallen. Only when there is less buyer demand than sellers, is it a buyers market.

  2. whatdoiknow58

    Wow. Less buyers registered in November with less sales recorded at this time of year too! Well who would have guessed that. My prediction for December less buyers registered and fewer sales as well and then an increase in buyers registered and sales agreed in January and February 2023.

  3. Bless You

    only a 1/3  ,,try 95%

    1. AgentBen

      I think different areas are seeing different things. I am in a rural village and it feels like things have stopped. The local city (which I do not operate in) are still seeing good demand.

  4. Matt Baldock

    ”The latest report from Propertymark said 72% of branches made a majority of their sales last month below the level the client was seeking. This compares to a low of 15% in March, and a pre-pandemic average of 78%.”

    So the number of branches making sales below asking is still less than their pre pandemic average? Why’s that a story?  Also if 78% of their branches are consistently underachieving asking prices perhaps it’s time for less back slapping and changing profile pictures to ‘tease us mere mortals as to what’s happening’ and more training on valuing properties?

    1. jan-byers



You must be logged in to report this comment!

Comments are closed.

Thank you for signing up to our newsletter, we have sent you an email asking you to confirm your subscription. Additionally if you would like to create a free EYE account which allows you to comment on news stories and manage your email subscriptions please enter a password below.