How to sell an area to the punters – and frankly it’s a bit of a bombshell

Here is a masterclass in how to sell an area.

Or, there again, maybe not.

In its ‘What’s so great about living in Hammersmith’ guide, Foxtons says: “Hammersmith Bridge has been subject to not one but three separate bomb attacks. In 1996 the IRA planted the largest Semtex bomb ever found in mainland Britain on the bridge at a whopping 15kg in size.”

Shouldn’t it have concentrated a little bit more on the area’s ‘riverside charm coupled with exceptional commuter convenience’, plus where to buy the best organic avocados and flat whites, and maybe a school’s exams record?

https://www.foxtons.co.uk/local-life/hammersmith/

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