House moving ‘concierge’ firm raises £1.5m in backing from venture funders

A firm offering concierge services to home movers has raised £1.5m in funding.

Simon Rogerson and Chris Hulatt, of Octopus Group, are now backing Just Move In as individual angel investors.

Other significant investment has come from the likes of Acast CEO Ross Adams (which announced $35m in funding earlier this month), former ASOS executive Simon Hamblin, and Streetcar and LOVESPACE co-founder Brett Akker.

The company, which counts Carter Jonas and Strutt & Parker among its clients, eases the house mover’s transition to a new home with a range of services, from switching over the broadband and informing the council of the new address to organising removals and storage, with a bespoke account handler.

Every client gets personal treatment, with a wide array of services that can even include tips on settling in to a new area, such as recommendations for cleaners or fitness trainers.

Just Move In co-founder Ross Nichols said: “Our team genuinely enjoy helping people during this busy period – saving them time, hassle and money in the process.

“We were always hearing people complaining about the stresses and strains of moving house.

“So, we created Just Move In, a concierge service to handle all the tedious administration that comes with moving house.”

The service is free to agents and their clients but charges a one-off fee to those approaching the service direct: they will pay £290 for lifelong access, so that all future moves within the UK are covered.

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7 Comments

  1. Rob Hailstone

    “The service is free to agents and their clients but charges a one-off fee to those approaching the service direct: they will pay £290 for lifelong access, so that all future moves within the UK are covered.”

    I just tried to register and was asked for the £290.00. I think I will use the service, for free, via my estate agent.

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    1. coleface

      The point being they don’t want direct business. They want agencies tied in to contracts recommending them that will give volume.

      Part of tthe reason agencies would do that is to give their clients an exclusive and beneficial service they could only get via the agents referral.

      My agency use them on all our let’s, New Homes and sales departments. It’s gone down a treat both with clients and staff who especially on Lettings no longer have to deal with council tax and utility changeovers thst are so time consuming.

       

      The clients also also save all that time. Win /win.

      I should, in the interests of transparency, declare I am also an investor in Just Move In

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  2. AgencyInsider

    £290 for lifelong access? Er, no.

    £290 for so long as the company remains in existence…

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  3. jeremy1960

    Gonna need an awful lot of £290’s to make a living!

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    1. coleface

      1 million sales transactions a year in Uk.  Enough?

      Then add 1 million plus  Lettings moves a year.

      Almost no compensation.

      Building a database to die for.

      A world of opportunities off the back of that.

      the numbers are scary if they can secure the agency intros.

       

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      1. danny

        Sorry to have to tell you this Coleface but its pretty much doomed from the outset. Firstly after the fees ban agents will look to capitalise these opportunities themselves, so cross selling against them is not a good thing. Secondly,us agents dont just hand over “a database of 1 million plus lettings” willy nilly. Thirdly , you may sign up an agency and open the champagne, getting the boots on the ground to sign people up to this is a different kettle of fish. We did this about 4 years ago with a conveyancing outfit and offered £25 to the negs for each one done . We did one … in a month . There is enough to do without worrying whether Mr Smith is OK changing over his council tax.

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      2. DarrelKwong43

        surely with GDPR, most people dont opt in, to be marketed about such services anymore?

        Understand it in the old days, when you had to physcially opt out, but surely the figures for people opting in, must be small.

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