Just 14% of vendors have said that dropping their asking price had been a crucial factor in the sale of their home. The new Zoopla research also found that changing agent was critical to achieving a sale in only 10% of cases.
In contrast, almost half (47%) said that picking the right agent and setting the right price at the very start was the biggest factor in achieving a sale.
The new research, involving over 3,000 respondents, shows that 72% of vendors are satisfied that they achieved a good price when selling their last home.
Surprisingly perhaps, fewer than half of vendors seem to do much shopping around for an agent: 49% speak to three or more agents before making their choice.
It looks as though Zoopla believes this will change with its recently revamped Agent Finder tool, where consumers can see a directory of estate and letting agents.
The company said that since its revamp, there has been a 62% increase in traffic to the tool, which was relaunched last month on Zoopla’s latest ‘crabvert’ on TV.
Charlie Bryant, managing director of Zoopla, said: “Nearly half of vendors believe selecting the correct estate agent and taking their advice on listing their home at the right price was the biggest factor in securing a sale on their home.
“Not only are these consumers acknowledging the insights agents have offered in these instances but also have an understanding that choosing the best estate agent and correct price at the start of their property selling process is crucial.”