The founders of three-branch Berkshire-based agency Hat and Home have launched a mortgage brokerage.

Milliner Financial Services, headed by directors and co-founders Ben Gee and Luke Strzadala, launches with a new marketing campaign.

Director Ben Gee explained: “Milliner [the name of the mortgage firm] is focused on developing long term relationships with our clients and our marketing is centred around that journey.

“The brand campaign illustrates how Milliner will always be on hand to help and makes the mortgage process easier when working with a trusted adviser.”

The firm will offer mortgages, protection and insurance products with a focus on creating client relationships for life. Milliner is an appointed representative of PRIMIS, which is part of the LSL group,

Director Luke Strzadala said: “When choosing a partner to act as an appointed representative for, PRIMIS was an easy choice.  They have a significant share of the market, excellent relationships with lenders and a robust training and support proposition for their appointed firms.”

Teresa Williams, Milliner’s first mortgage and protection adviser, commented: “I am delighted to be joining Milliner Financial Services on what is sure to be an exciting journey.  I look forward to helping our customers get the house of their dreams secured.”