Hamptons unveils new brand design and logo

Hamptons has unveiled a new look which forms part of a transformational brand refresh.

The new design will see the introduction of a new logo and will go live across the company’s network of 90 branches from 7 December 2020. From this day Hamptons’ offices will look different, sales and lettings boards will change, along with window cards, social media posts, stationary and the website.

The refresh, which has been carried out by branding and experience agency I-AM, introduces a new typeface and a colour pallet of rich dark blue with a coral accent. The design also incorporates a new master strapline: ‘The Home Experts’. This underlines not just Hamptons’ heritage, but the complete property service which ensures expert guidance every step of the way through a client’s property journey.

Still an international business with over 100,000 overseas listings in 29 locations Hamptons, part of Countrywide, will become ‘The Home Experts’ and international will sit alongside other divisions including sales, lettings and new homes.

Lesley Cairns, managing director at Hamptons, said: “This is an exciting and pivotal moment in the life-span of Hamptons. Last year we celebrated our 150th birthday – it was a year of celebration, but also reflection and an opportunity to consider our impact over the next 150 years.

“As a business we have never stood still and always adapted to meet the changing needs of our customers. Contemporary in design, the new look reflects the business today while adhering to the core values that set us and our customers apart when we first opened our doors in 1869.

“We’re thrilled with the results and so proud of our new clothes. We hope you like our new look too!”

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2 Comments

  1. Neil Robinson

    I really like that, but it seems Countrywide have refreshed the one brand in least need of refreshing.

     

    To me at least, surely they’d have been better off looking at some of the frankly awful and dated brands they’ve got out there

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    1. Bless You

      Good comment.

      Maybe countrywide are getting ready to sell a few brands…

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