A Chester estate agent has topped Amazon’s property guide rankings with the release of his second book, adding to a growing portfolio of industry-focused publications.
David Adams, managing director of Cavendish, has seen his latest title, The Seller’s Playbook, reach number one in Amazon’s property guides category and number two in its finance and mortgages section. The achievement follows the success of his first book, The Landlord’s Playbook, which also became a best-seller following its release last year.
Drawing on more than 25 years in the property industry, Adams’ new book offers practical advice for homeowners navigating the sales process, covering topics ranging from pricing and property presentation to negotiating offers and securing a successful completion.
Adams said: “The Seller’s Playbook is the follow-up to my previous book ‘The Landlord’s Playbook’ and the focus this time is on helping anyone thinking about selling their home to nail their strategy and give themselves the best chance of achieving their goals.
“Industry data reveals that just 53% of all homes that come to market sell which means almost the same number again do not achieve their objectives having a huge impact on their lives and their plans for the future.
“Today’s market is more selective, more price-sensitive and far less forgiving. Buyers have more choice. More homes are coming to market. This means more competition for every seller trying to secure attention, viewings and serious offers.
“Selling successfully is not just about getting listed. It is about understanding the game well enough to make better decisions from the beginning and all the way through to the end.
“This book is evidence-backed, field-tested insight drawn from the reality of selling in today’s market.
“I have written this book because selling your home is too important to approach casually. For most people, this is one of the biggest financial decisions they will ever make. Yet many sellers prepare for it poorly, rely too heavily on others, and make reactive decisions instead of informed ones.”
