An estate agent has been criticised for saying that people who buy a Greggs breakfast every morning are spending money foolishly, rather than saving for a potential deposit to but a property.

DM & Co. Homes, based in the West Midlands, was slammed by angry TikTok users yesterday after a video explaining how a £5 spend every day racks up to £8,400 over five years.

In the clip, the agent warned that buying from the bakery five days a week adds up and could set you back £8,400 over five years – which in theory is enough for a 5% deposit on a £175,000 property.

The video has now gone viral, attracting hundreds of thousands of views and thousands of likes.

Text on the clip reads: “You spend £5 at Greggs every morning. That’s £35 a week.

“That’s £140 a month. That’s £1,680 a year.

“Three years later that’s £5,040. Five years later that’s £8,400.

“You could’ve added that to your deposit on a property.”

The estate agents captioned the video writing: “Who’s guilty?”

However, a number of TikTok users were left feeling unhappy by the post, branding it “pointless” and “condescending”.

One person replied: “This is literally boomer mentality! Buying a sausage roll is not going to stop you from saving a deposit. Pointless video.”

Another wrote: “A warm breakfast every morning for eight years is worth more than a deposit on a property you’ll hardly see.”

Someone else pointed out: “Every penny you’ve ever spent could have been saved and added to your deposit, but humans buy things. So this doesn’t work.”

“Chill out, Greggs is my only source of happiness,” added another person.

“I agree with the premise that a little change can add up, but this kind of advice frustrates more than helps,’ another person wrote. “The housing market is broken and telling people not to buy a coffee isnt going to change that.”

Megan Griffiths, property media creator for the DM & Co. Homes, explained: “Some users don’t really understand the point of the video or have the motivation to save. They don’t realise how much these things are and that it will add up over time.”

It echoes comments made by TV presenter Kirstie Allsopp last month, who said that if young people give up life’s luxuries such as Netflix, gym memberships and coffee, more would be able to afford to buy a property.

 

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