Gary Barker, a widely respected figure in the property industry, has been appointed CEO of Launch B, a new prop-tech venture due to launch later this year.
Barker, 43, is leaving his position as CEO of The Reapit Group, a property software provider of CRM and property management solutions, to take up the new post.
He has been a member of the management team for 13 years, growing the business into a market-leading platform. Barker remains a supportive shareholder in Reapit.
The Reapit board has named industry veteran and non-executive board member Adrian Gill to oversee the company’s day-to-day operations, effective immediately.
Gill has spent the last twenty years in property services with 10 years at Connells Estate Agents before becoming CEO of LSL plc’s estate agencies.
After leaving LSL, he became Group CEO at Leaders Romans, a private equity-owned 150-branch estate agency. Gill has served on Reapit’s board of directors since 2019.
Barker has more than two decades experience in the property industry, having previously served in senior finance and IT roles at Countrywide.
He is a member of NAEA Propertymark, a non-executive board member of epropservices and a board member of Agents Giving.
It is understood that Reapit staff are being told of the changes this morning.
Gary Barker said:
“I am delighted that I will be joining a very exciting new business, which will bring huge benefits and rewards to agents, and a much more engaging experience for them and consumers than anything that has ever been available before.
“We will be opening up the market more widely and giving everyone access to technology that makes interesting things happen and should bring the market alive.
“Launch B have attracted world class talent and done a fantastic job of creating and building a unique business, a compelling model and an impressive brand building marketing strategy.
I have always been passionate about supporting our industry and I’ve been privileged to lead Reapit through a period of high growth and innovation.
“The time has come for me to take on the exciting challenge of a disruptive new venture, working alongside a formidable team with a genuinely compelling offer.
“I am looking forward to sharing our vision, and more details of the new brand, in due course”.
Michael Bruce, Executive Chairman of Launch B, said:
“I am delighted to welcome Gary to the business and thrilled that he will be overseeing its launch.
“He has a fantastic track record in the industry and is greatly admired for the work he has done at The Reapit Group, providing solutions to help agents advance and grow their business.
“Our mission will help agents to determine and shape the future and put them at the forefront of innovation whilst materially advancing the experience for everyone looking to buy, sell or let property.
“I welcome a great leader and an enormous talent”.
The company website says that:
LaunchB is an extremely well placed and fully funded start-up from a Founder of Purplebricks, the fastest growing and most disruptive PropTech start up in UK history (having reached a market cap in excess of £1.2bn within 4 years and revenues of over £100m); bringing together a formidable team of Engineers.
Utilising cutting-edge technologies, Machine Learning and data science to build a new, disruptive and innovative product offering with a highly engaging advertising campaign / marketing strategy to grow and develop the brand. We have a heavy focus on leveraging data and feedback loops to inform and support decision making, taking an iterative approach; designing, building and trialling concepts to test assumptions and provide validated learning.
We are building a team of motivated Engineers who share a growth mindset and an eagerness to learn, operating in a Lean-Agile environment and apply DevOps philosophies and practices, with a fail-fast, learn-fast mentality.