AI-driven property search is beginning to emerge as an alternative route for consumers searching for homes online, according to Homesearch.
The company says its AI listing optimisation platform, Hailo, is now processing around 250,000 estate agency listings each day. Since late January, those listings have generated more than 7 million impressions on Google Search and around 197,000 consumer clicks through AI-assisted and enhanced search results.
Homesearch said 3,555 estate agency branches are now connected to the Hailo platform, with adoption increasing over recent months.
Homesearch argues that consumer search behaviour is now starting to change, with buyers and tenants increasingly using AI-powered tools and conversational search to look for homes based on more detailed criteria, including location, price, amenities and property features.
The firm says this is placing greater emphasis on how property listings are structured and indexed by search engines and AI systems. Listings that can be more easily interpreted by AI tools are more likely to appear in enhanced search results and AI-generated responses.
Giles Ellwood, chief executive of Homesearch, said: “If AI cannot understand your listings, it cannot recommend them. That is the problem Hailo is built to solve.”
According to Homesearch data, Google query visibility for listings connected to the platform has increased from 68.3% to 76.7%, while district visibility has risen from 83.3% to 96.7%.
On Bing, the company says query visibility increased from 1.7% to 20%, while district visibility rose from 3.3% to 33.3%.
Homesearch also said properties connected through Hailo are now appearing across AI discovery platforms including Perplexity, Gemini, Google AI and ChatGPT.
“We have gone from a standing start to processing 250,000 listings per day, with more than 7 million Google impressions and 197,000 consumer clicks already generated,” Ellwood continued. “This is no longer a theory about AI property discovery. It is becoming a measurable channel.”
He added:“Consumers are beginning to use search engines and AI tools in more detailed, conversational ways. The future of property search will not only be decided by who has the listings. It will be decided by whose listings are most visible, trusted and understandable to AI.”
