The estate agency group spearheading the Say No To Rightmove campaign is among a number of high profile organisations now backing Boomin, a new property portal due to launch at the end of this year.
The Acorn Group’s Rob Sargent, who is behind the Say No To Rightmove campaign, has, along with Murray Lee of The Estate Agency Union, David Thomas of The Revolution of Estate Agency 2020, and Paul Davies, Boycott Rightmove, privately agreed to support Boomin.
EYE are informed by a reliable source that they were impressed with the recent Boomin webinars, considered to be “insightful and helpful in understanding the vision of the Bruce brothers’ new property platform”.
With Boomin due to launch at the end of 2020, Michael and Kenny Bruce, alongside the rest of the management team, have now revealed their plans for the new property website.
They are currently delivering live demonstrations of Boomin and its multiple innovations that aims to provide agents with new revenue generating opportunities.
“The private webinars have proved to be a great success,” Sargent explained to Say No To Rightmove supporters. “Agents up and down the country have now engaged in the sessions and had the opportunity to openly question Boomin’s management on the specifics of the portal, the model, and the financial tariff structure.”
Michael, Kenny, and their senior management team, claim that want to earn all agents’ trust, and this is a pledge, EYE understands, Say No to Rightmove and its followers “intend to hold them to account”.
Boomin says that any new agents who sign-up now will qualify for ‘founder member’ status, which brings many benefits including a free equity share allocation and use of the platform itself until January 2022 at no cost and obligation whilst earning new and recurring revenues.
Whilst details of the launch marketing campaign remain secret, Michael Bruce has informed supporters that based on historic levels of marketing spend, Boomin is expected to significantly out-spend established peers in 2021.
He told agents that “branding directly to the public will be key in making Boomin the place that all buyers and homeowners start their search”.
Boomin last week announced that it has secured the support of several major estate agencies.
In the first of what the company said would be a a number of signing announcements, Boomin unveiled ten major operators who have chosen to be founder members.
The agents backing Boomin are Foxtons, Chancellors, Andrews, Century 21, Hunters, McEwan Fraser, Dacre, Son & Hartley, Ryder & Dutton, Miller Metcalfe, and Mishon Mackay.
A statement from Boomin said: “The new portal, which has been over two years in the making, promises to be more than just another listing site. New features will open up the market, raising interest and engagement from a wider audience through the provision of deeper real time information and increased agent connectivity. Boomin will surprise, excite and engage in ways that will keep people coming back time and time again.”
“Michael, Kenny and their senior management team claim that they want to earn all agents’ trust, and this is a pledge, EYE understands, Say No to Rightmove and its followers “intend to hold them to”.”
Two chances of that happening………….
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My scepticism of the need for a 4th portal and innate distrust of the Bruce brothers is somewhat tempered by the list of founder members. What, other than some considerable financial incentives, is this product’s USP that has persuaded these agents to sign up having taken part in these webinars? If I was not retired and still ran my agency, I’d have to find out!
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Probably so they can sell the shares when it floats, before it offers ‘for sale by owner’.
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Bertie, you have nailed it.
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Don’t think shares would be a driver for that list of founder agents. The product must have appeal for those agents to consider taking it up even if some, or most, of that appeal initially is zero cost therefore zero risk. Shares will add value to them down the line but that value will be entirely dependent upon the quality of the product. If the product is rubbish the shares will be worthless regardless of who the founding agents are.
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Or they just think Boomin will take down Rightmove. It won’t by a long chalk.
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I just hope these converts have a very long spoon with which to sup.
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Another week another irrelevant Rob Sargent promotion.
Either his ego is so big it requires constant exposure, or he’s got some seriously bad marketing and PR people working for him, who don’t seem to understand the dynamics in the portal market, nor care about his credibility.
Probably both.
I’d prefer OTM to succeed rather than Boomin, and judging by last weeks PR, Rob is keen on OTM working too. But OTM will be Boomin’s first scalp so to say these PR pieces are confused is an understatement.
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Completely agree!
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I just wonder…. has anyone considered their customers in all of this? Rightmove is the beast it is because we all made it that by flocking there. If anyone truly thinks that by creating another beast it will stay eternally “cheap”… good luck with that.
I look forward to the next “big thing” designed to take on Rightmove and no I dont work for them – I work for an agency that does not use them and survives and thrives without them.
To be honest, I am only here for the comments
Happy Tuesday folks of the internet world!
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Article Headline is attention grabbing/sensational but very misleading …..I thought it was The Negotiator for a minute.
Acorn Group not all SayNoToBoomin members….
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We need a ‘SayNoToBoomin’ campaign.
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Think someone is ahead of you there with boominsucks.com. Not sure who owns the site but they have a real axe to grind.
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The industry does not need a fourth portal. Unless it is a wolf in sheep’s clothing designed to appeal directly to house sellers that otherwise go to PB.
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Dont bother backing Boomin — it will come and haunt you.
As for Say No to Rightmove – that’s an absolute joke of a campaign too.
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High Profile agents …. give me a break I bet most readers haven’t a clue who they are. One has only 2 branches and the group as a whole have less than fifty independent agents around London out of a UK market of near 22,000 (source HMRC).
London has over 2,600 agents according to the Evening Standard who ran a story.
Bring back Ross.
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Wasn’t Ross on a break?
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Rightmove are now starting to role out their annual price increase of 8%…………
Have they learned absolutely nothing?
One cannot be certain of much in this world, other than for the fact that others will always want your money……….
Boomin has legs, but then again so did OTM & Z, RM was given legs by the very posters on this site….. it’s all rinse and repeat really…………
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Don’t know how true it is but I heard that RM want to achieve £2,000pcm per branch.
Thie big boys can negotiate a good deal but the smaller ones cannot.
Best to invest in OTM (along with £10,000 in buying their shares) and see your investment go up 20x (and OTM will still not be worth what Zoopla was when it was bought out) as well as remove RM’s hand round your throat.
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Completely disappointed with the SNTR guys. They now want us to jump in to bed with these sharks! Out of the frying pan into the fire. This campaign has turned in to little more than a promotion vehicle for bloomin boomin. The absolute arrogance of them, how dare they tell us who to back! This absolutely goes against the grain. What planet are they on and more to the point, whose interest are they serving here? as it certainly isn’t the agents who suffered at the hands of the bruces. Sorry but a MASSIVE NO from me! Please now go away, you have had your 5 mins of fame.
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They have already filmed their first series of TV ads, it was a big budget shoot. It was the misleading TV ad campaign that made PB famous and cost consumers tens of millions in fees paid for homes that didn’t sell. Michael Bruce had to appear on Watchdog and apologise for misleading consumers into signing credit agreements. I cannot work out if they are either very sharp crooks who don’t care that they cost consumers millions, or lucky idiots who think they can get lucky twice. We will see. Either way they don’t care about making their money at the expense of people less well off, which I find despicable.
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The problem here Charlie is the consumers who they will be targeting with these ads will have no idea that the people behind this are those very same ones who shafted them under PB. Everything about this absolutely stinks, the agents together, the new mr nice guys act, and worst still, the people getting behind them who were their biggest critics for many years.
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Couldn’t sum it up better KW, nauseating doesn’t even cover it.
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Extraordinary…
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Who do you think is going to pay for the millions in advertising and operating costs? Yup, agents…..
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i dont know exactly how much LSL Connells CWD made out of RM but it was 100s of millions£.
Thats why -nothing more than that.
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Could have been close to billions if they’d held their nerve.
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Estate Agents – it depends who do you least hate the most?
1. Rightmove
2. Bruce Brothers
Whatever you choose, have the courage of conviction, stop moaning and get on working your ar$e off because 2021 is going to be a rocky ride for the EA industry.
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Do not let ‘portal wars’ be a distraction to your business in the coming 12 months, we’re in for a truly difficult year.
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Who thinks it strange that purplebricks was not on the recently published list of Top 10 sign-ups? I’m taking bets you’ll see this name when the site goes live, who’s in.
Rightmove is going to crush this site in to yet another also ran before the end of its first year. They know the secret is to engage with the general public and not you people who pay your exorbitant monthly subs. Their marketing budget will be off the charts when this thing launches. Want to make money? Buy shares in the media companies who will benefit massively from this marketing cat fight.
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Trojan Horse…
The Bruce Bros get the biggest laugh of all when Our Industry goes “BOOM” …….and we opened the door, welcomed them in and “Boomin?” ……morphed into “Boom in”.
After everything The Bruce Bros said, did….. and we fall for the “…….but really, it was always you that I loved”.
It’s the “gloss” of Marketing/PR, the “fragrance” of your latest squeeze, the “sweet everything’s” being softly whispered in your ear, the promise of riches ……all sprinkled with the Magic “Too Good to be True” Dust.
How gullible can Our Industry be? ……..”No Limits” it seems!
Boom, Bang a Bang!
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