Ex-Countrywide director opens new Keller Williams centre after agreeing over £1m in fees

Dominic Marcel

Dominic Marcel, a former regional director with Countrywide, where he worked for over ten years, has opened a new centre in Milton Keynes to provide support and further grow his Keller Williams business.

Marcel set up Lion Estates – Keller Williams in 2019 after initially operating as a market centre director for Keller Williams Prime in central London.   

Since that time, his business has grown to a team of eight, has agreed over £1m in fees, and this expansion is the next step on his journey of growth.

The new centre in Milton Keynes, at Midsummer Court, will provide a hub both for his Lion Estates team as well as support for new agents who want to join Keller Williams.

The new centre, together with existing market centre support, provides agents with technology, training, administration, marketing and compliance support to enable them to establish and develop their business.

Marcel said: “I could have easily employed negotiators when growing Lion Estates like a traditional agency. However, I believe that self-employed agency is the future of the industry and our success has come from providing a personal, world-class service for our clients.

“We have successfully expanded the business on this basis and the creation of this new centre will help facilitate and accelerate further growth both for my team and for our associate agents.

“Having been a self-employed agent for nearly four years now, I’ve got great insight on what works best for both the agent and customer meaning we can get new agents into production much faster – the newest agent to join the team agreed £55,000 in commission in January alone with no previous property industry experience.

“Ultimately, it’s not about me, it’s about delivering for the client. At Lion Estates, the agents are partners. We’re a team with a shared vision that is part of a global organisation of over 200,000 associates across 56 countries.”

Mark Readings, regional director of KWUK, added: “We are delighted to have supported Dominic on his journey to date and look forward to working with him and the team in growing the Milton Keynes centre and creating even more opportunity for high quality individuals to create successful businesses and deliver industry-leading service.”



Email the story to a friend


  1. Ohmygod

    Another one sucked in by Ben Taylor’s BS, poor lad.

    1. jan-byers

      He seems to be doing ok

  2. jeremy1960

    The thing is with all of these “success” stories is credibility.

    Their website shows 37 properties, 18 “sold” and 19 for sale.

    Assuming that the “new agent” agreed as per article £55,000 worth of commission, that accounts pretty much for all of the available stock if the fees are 1% or thereabouts so what was everyone else doing?

    £1 million in fees, again assuming that’s since inception in 2019, that accounts for c£250,000 pa/c£21,000pcm on an average fee looking at the website of C£3250 per unit that’s 77 sales a year or about 6 a month, with 8 staff? 20 years ago when prices were a fraction of that and my average fee was c£1500 my office in Cheltenham was doing better figures.

    I haven’t accounted for any lettings income. Incidentally the landlord’s fees required to be published must be quite well hidden because they didn’t jump out at me!

    Last accounts show corporation tax of c£24,000 which equates to a taxable profit of c£155,000 I believe?

    To me it just doesn’t add up, not credible based on the information out there!

    The article mirrors one that he wrote back in Estate agency today back in 2021, that time the “new agent” only secured c£47,000 since he joined in the May!


You must be logged in to report this comment!

Comments are closed.

Thank you for signing up to our newsletter, we have sent you an email asking you to confirm your subscription. Additionally if you would like to create a free EYE account which allows you to comment on news stories and manage your email subscriptions please enter a password below.