Properties marketed with professional marketing packs, including professional photography, floorplans and 360° tours, alongside Facebook advertising and premium listings, are selling 48% faster than those listed without, it is claimed. 

Research carried out by FocalAgent with LSL Property Services brands Your Move and Reeds Rains tracked the sales journey of more than 3,500 properties over a three-month period. 

The study suggests potential savings in marketing efficiency, with FocalAgent claiming that it increases the overall volume of viewings by 13% on average.

The research showed that properties marketed with professional marketing also sold for an average of £1,600 more, but no details were provided as to what type of homes were sold, and so agents will undoubtedly take this data with a pinch of salt. 

Oliver Blake of LSL Property Services, owners of estate agency brands Your Move and Reeds Rains, said: “There’s no doubt that technology such as 360° tours and hosted virtual viewings became an established part of the Covid-19 property market.

“As we come out of the pandemic, our agents now have a very exciting suite of tools that help win us more instructions by giving vendors a choice of products to maximise the number of viewings and help their property sell more quickly – while at the same time reducing the inconvenience of a large number of physical viewings in their home, if that’s what they wish.”

Lee Wainwright, CEO of FocalAgent, commented: “Consumer expectations have changed permanently and this is what will drive the adoption of professional property marketing over the long-term, particularly tools such as 360 tours and guided virtual viewings which have been invaluable to agents during the last eighteen months.”