epropservices, the owner of Fine & Country and The Guild, has announced that it will be rebranding and operating under the name nurtur.group.

Last year, with the backing of its principal shareholder Toscafund, epropservices acquired Starberry, The Property Jungle and more recently, LeadPro. These acquisitions significantly enhanced the organisation’s digital and lead generation offering, as it positions itself as one of the country’s leading PropTech providers.

Jon Cooke, CEO of nurtur.group, said: “With the new businesses joining the group, we required a new cohesive identity that fully represented both the mission of the group and the specialist service providers within it. Our plan is to accelerate PropTech development and widen the availability of innovative digital products that will propel our business and our customers forward as the sector embraces digitalisation.

“We believe that the property industry is just at the start of the digitalisation of the home-moving process and the role of digital marketing, online lead generation and management will continue to increase in importance as the estate agency model evolves. We are a future-ready business and will work closely with our customers to drive innovation. I would like to thank Toscafund for their continued support as committed investors as we grow and develop the group.”

“The aim of the business is to connect leading technology products to our nationwide membership network and agents, helping property professionals select the tech that works best for them within a single ecosystem that works with just one login,” he added.

nurtur.group was created to help launch and scale the technology teh group offers to the property industry, in particular estate agents, according to Cooke.

He continued: “Alongside our technology and networks, we will also be driving innovation through our Accelerator Programme, which is an investment arm funded by the group. Companies joining the programme get a direct route to our agent network, advice from our board industry advisors and mentors, and integration into our technology platform.”

Cooke explained that the accelerator fund will make it easier for innovators to launch their technology and connect it to a vast network of ready agents, with reliable and experienced advisors by their side who are invested in their success.

He added that a huge advantage of the Accelerator Programme is access to nurtur.group’s team of experts.

Cooke continued: “Our accelerator fund is led by Gary Barker, who has 20 years of experience delivering innovative technology at Reapit, Connells and Countrywide. Gary is joined by CEO of Starberry, Ben Sellers, selected industry network members, and myself,” says Cooke. “Two non-executive directors, Kerfuffle’s Simon Whale and Proptech-PR’s Andrew Stanton add a wealth of knowledge to help our accelerator companies.

“Through our networks, technology and the accelerator fund, nurtur.group aims to help property businesses develop, grow and succeed as the sector continues to evolve. ”

Gary Barker to ‘focus on technology solutions’ after joining epropservices