What do you do about an agent who has a name rather like yours?

Only last week, the issue was underlined when eMoov successfully complained about eMove UK to the Advertising Standards Authority.

Now we learn that eMoov boss Russell Quirk has bought the EU-wide trademark for the term EMOVE.

Quirk was tight-lipped about the purchase, other than to confirm it.

Both businesses are based in Essex and we have previously pointed out that they are unrelated.

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