Countrywide has announced a new deal that will see 49 of its brands use the ESTAS customer review platform, as part of its wider aim of increasing Google reviews for the company.

The Connells-owned agency’s decision to sign up to the reviews platform also increases the ESTAS client base to 1,300 offices across agents, conveyancers and mortgage brokers. The number of firms using ESTAS has tripled since March 2020.

Simon Brown, founder of ESTAS Group, said “This deal completes our evolution from a review-based awards programme to a class leading customer review platform for the property sector.

“For many years Countrywide has entered its top performing branches into our awards (which are powered by the ESTAS review platform) and they can now see the effect of our Google review tool which converts, on average, 50% of our reviews to Google.

“With new features coming online later in the year this is an exciting time to be with ESTAS, we’re delighted to be able to roll out our product to the rest of Countrywide as online presence and reputation become more influential than ever.”