Connells tops agency market share league table – PurpleBricks excluded

Connells sits at the top of the corporate estate agency league table having accounted for the most property market listings of all corporate agency brands over the last six months, new research shows.

GetAgent analysed property listing data to not only find which corporate estate agent was the most prominent in the current market but also which parent agent ranked top when taking their umbrella brands into consideration

The company then looked at how they stacked up when looking at this listing activity as a percentage of all activity in the last six months to see which agent had the most listings.

However,  Purplebricks has been left out of the equation as GetAgent wanted to focus on what founder Colby Short, described as “proper estate agents”, as opposed to the “low cost, DIY approach of the online sector.”

This is despite PurpleBricks reporting strong trading this morning with instructions ahead of expectations.

In terms of individual brands, the analysis of property market listings by GetAgent shows that Connells is currently the most prominent corporate estate agent in current market conditions, accounting for 2.5% of all listing activity in the last six months.

In second place, William H Brown accounts for 2.2% of listings – the only other agent to achieve a similar share of listings.

haart takes the last place on the podium where individual estate agency brands are concerned at 1.6%, although Savills (1.5%), Your Move (1.4%) and Arun (1.4%) aren’t far behind.

Hunters, Winkworth, KFH, Bairstow Eves, Chancellors, Martin & Co, Reeds Rains, Knight Frank and Foxtons also make the top 10.

However,  Purplebricks has been left out of the equation as GetAgent wanted to focus on what founder Colby Short, described as “proper estate agents”, as opposed to the “low cost, DIY approach of the online sector.”

When adding umbrella brands into the equation, Connells’ market dominance becomes even more evident.

In the last six months, Connells and its associated brands have clocked up an impressive 14.1% of all listing activity in the market.

In contrast, LSL ranks second but at just 3.2% of listing activity, they remain some way off the pace set by Connells.

SpicerHaart and its umbrella brands have accounted for 2.1% of listing activity, with the likes of Savills, Leaders Romans Group, Arun, Hunters, Thamesview, Winkworth, KFH, Chancellors, Martin & Co, Knight Frank, Foxtons and EweMove again making the top 10.

The founder and CEO of GetAgent.co.uk, Colby Short, commented: “The nation’s estate agents have really stepped up to service the huge levels of buyer demand caused by the stamp duty holiday and it seems as though Connells has been leading the charge in this respect. Of course, it’s important to note that in addition to the big corporate brands operating within the industry, there is also an army of independents helping to shoulder the burden.

“Some may also note the absence of a certain online player but we felt it was important to compare apples with apples and keep the focus on proper estate agents. The low cost, DIY approach of the online sector is no substitute for the value of a traditional, full-service agent.

“This has become particularly apparent in recent times with homebuyers and sellers seeing long delays and tricky selling conditions due to the market backlog. This is really when the experience and guidance of a proper estate agent comes into its own and they’re worth every penny of their fee.”

Table shows the top 10 individual estate agency brands based on percentage of listing activity in the last six months
Agency Percentage of Market Listings (Last 6 Months)
Connells 2.5%
William H Brown 2.2%
haart 1.6%
Savills 1.5%
Your Move 1.4%
Arun 1.4%
Hunters 1.2%
Winkworth 1.1%
KFH 1.0%
Bairstow Eves 1.0%
Chancellors 0.9%
Martin & Co 0.9%
Reeds Rains 0.9%
Knight Frank 0.8%
Foxtons 0.8%
Table shows the top 10 parent estate agency brands based on percentage of listing activity in the last six months
Agency Percentage of Market Listings (Last 6 Months)
Connells 14.1%
LSL 3.2%
SpicerHaart 2.1%
Savills 1.5%
Leaders Romans Group 1.4%
Arun 1.4%
Hunters 1.2%
Thamesview 1.1%
Winkworth 1.1%
KFH 1.0%
Chancellors 0.9%
Martin & Co 0.9%
Knight Frank 0.8%
Foxtons 0.8%
EweMove 0.7%
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8 Comments

  1. Hillofwad71

      Purplebricks have been deliberately left out of the equation ,I guess they are not perceived as a corporate estate agent ! However its all changing there too.
    The number of listings  today for Bricks is 8569 acc to ZPL  .On Connells website they currently showing  8365 so it couldn’t be closer

     

    However  certainly in the last 6 months Connells have listed more ,Bricks inventory is shrinking fast down over 11% in just 1 month trending downwards

    Only a matter of time before   Connells  by itself edges ahead and including all the Countrywide brands already a country mile ahead

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  2. bren_gun

    Any reason why some brands have been aggregated and others not? Eg TPFG = Martin&Co + Hunters + Ewemove etc?

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  3. Property Poke In The Eye

    Well done to Connells.

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  4. TopBanana

    Interesting read. Never really counted purplebricks as an agent anyway 😉  shocking service in my experience. Congrats to Connells, who with the Countrywide takeover are becoming a juggernaut!

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  5. conoco9

    Does this mean that they will pay the furlough money back now?

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  6. WoottsD

    If you would like to know ALL of the companies within the Top 10, including PB, Yopa and Strike, along with their Market Share from both a company and brand level, then feel free to DM me.

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  7. Andrew Stanton Proptech Real Estate Influencer

    Everyone knows my views on Purplebricks, but listing 60,000 instructions year on year in the UK makes it a huge contender, and it is the ‘general public’ making this choice – so ‘Get Agent’ who have a strap line of ‘Find the Best Estate Agent for You – see which agent will do the best job of selling your home’ is possibly in breach of this commitment.
     
    Also does GetAgent not have a commercial model where it takes a % of the agent’s commission if it successfully puts together a prospective vendor and an agent. So a referral fee underpins their enterprise?I stand to be corrected on this – and message me directly if you are the CEO. But – if this is the case might it be that Purplebricks did not want to pay to be included?
     
    Again conjecture on my part – but I seem to remember back in the day some comparison website asking me for a % of a fee if they introduced me to potential vendors, and I replied I had 42% market share of sales in a two-mile radius so probably their service was not for me, as we usually were invited out on most MA’s.If this was not GetAgent I apologise for my lack of understanding what your business model is, maybe you just provide intel for the public as a service?
     
    But if that is the case, then as the largest lister of property in the UK under one brand – why would you miss Purplebricks off your list?
     
    On the Get Agent website it clearly states that it uses Land Registry data to determine who is the ‘best’ agent in an area, clearly omitting 40,000 completed sales a year from one agency would skew this data set and make a mockery of this claim –
     
    I wonder if trading standards would be happy at this situation.Maybe a proviso needs to be added to the Get Agent site – ‘we omit to include data for Purplebricks even though they are the most dominant lister of properties in the UK or similar’.

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  8. Leicestercitystar

    As an estate agent for 17 years and a previous Connell Manager, they are well run although pay staff as cheaply as they can get away with. The fat cats make the money at the top as normal. A silly message mind. I don’t think Purplebricks are a normal estate agents either but they cannot be taken out of a table for that reason. It’s like someone saying Chelsea won the FA Cup because they don’t see Leicester City as a top 6 team. Where you like it or not, it is what it is. You cannot just take out the competition because you don’t like them. List more as that’s the only way to claim to be number 1.

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