Curchods enhance their technology stack

Until now, Curchods, the twenty-one branch Surrey agency, have been including  a still image from their virtual tours within their marketing emails.

The firm has now partnered with Playable, the video marketing technology company, and is able to embed a 10 second autoplay video clip from the virtual tour within their emails, the video playing as soon as the recipient opens the email.

Graeme Wadhams, Marketing Director at Curchods said:

“Prospective buyers have shown a strong preference for video content which now plays a prominent role on our website.

“Email marketing is now more important to us than ever, so we sought out a video email solution which combined the two, with the aim of converting more leads and making us stand out from our competitors .

“Playable makes it really simple to re-configure our video assets for email and then send in the normal way via our CRM system.

“We’ve seen a significant increase in engagement and click through rates, helping us to leverage our investment in video throughout email marketing which is a key channel for acquiring property viewings and attracting new clients to sell their property with us.”

Bob Hitching, Playble’s CEO, commenting on the partnership, said , “Curchods are an Agency that clearly sees the value of innovation, and we are excited to be part of their technology stack.”

Simplify appoints Head of Business Development

Simplify, the conveyancing and property services group, has appointed Nicky Bloor-West as Head of Business Development.

Nicky brings with her over 18 years’ industry experience, including 12 years as area director at rightmove, regional sales manager for OnTheMarket and more recently as head of partnership development at Lifetime Legal. Nicky will be responsible for building relationships with estate agents to help Simplify build on its market-leading position in the UK.

Dev Malle, chief business development officer at Simplify said: ‘”Recruiting high-quality individuals, like Nicky, is a strategic focus that reinforces and demonstrates our commitment to offer the very best service to our partners.”

Redbrik  joins Land & New Homes Network  

South Yorkshire and North Derbyshire estate agency, Redbrik has joined the Land & New Homes Network.

Providing a full in-house service and working closely with developers, Redbrik Land & New Homes has recently expanded its team and portfolio of developments, including a prestigious new residential development in South Yorkshire and exciting urban scheme in the Sheffield city centre.

Jen Beal, Redbrik Land & New Homes Manager, commented: “We’re thrilled to announce our partnership with the Land & New Homes Network – an organisation I have followed closely throughout my career in new homes.

Ian Stratford, Land & New Homes Network’s Managing Director, said: “We are looking forward to working together with Redbrik.

“They are exactly the type of agency we want as part of the network. They were selected for their professionalism, experience and focus on delivering results for clients.”