PROP\TECH WEEKLY #44 comes out this morning and Rayhan has some interesting words of advice for OnTheMarket.
Look out for it in your inbox around 11am.
You may or may not disagree, but we think you might have an opinion.
UPDATE: The article is now published. Link to Prop\Tech #44
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If it says anything other than let Ian Springett concentrate on the portal, get someone in to look after the affinity group as a separate entity and build AM membership I will be surprised; Rayhan is normally spot on with his assessment of things.
AM is the company, OTM is the product. The company is suffering because although the product is good it is trying to do things a portal can’t do. The main thing a portal will never do is control it’s clients’ competition or the threats they face.
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A bit early to be out of the blocks on this story till we see it, but Robert is correct OTM is the outlet platform and that should always be steered in the direction of the end user = the public with the KISS principle. Very little can be changed unless the technology is available. AM is a different matter, it is how interacts with its members and support it can provide them with in so many ways. There is so much history in the market which can benefit so many AM agents ……….. it’s mothballed in the AM backroom store (if only they recognised it was there), remaining untapped?
AM target should be to make the organisation of its members the number one estate agency group in the UK, not the number one web portal. The end user will decide if it will be number one or not. That’s why RM is where it is today if you think about it.
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I agree it was early but I want to send a clear message to Chesterman’s sycophants. I have an understanding of this subject and an unblemished record of delivery and commitment that if applied to AM would simply embarrass the lot of them.
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Well I don’t know about anyone else but after reading the article … it didn’t produce a silver bullet. I thought it fell flat on its face! It hinted that focus should be more on local, rather than national coverage with agents. In part I agree and posted this before on EYE and in recent days have had stronger words for AM for poor communication, not with their members but with the market inside and outside of the industry.
What AM/OTM need to consider, is the message getting lost within the industry and public? Waiting for your 5 year policy is nuts, go on the offensive. You need to be more dynamic each time you step up the ladder ….. your floundering, stop it, take action!
I never did agree with the 5 year policy it was preaching to agents, blinkered in the belief that agents would carry it through and all be roses. As we are seeing many agents didn’t carry it through, they were expecting OTM to do it for them. You have the agents base, great news but its what you doing with it that is failing. The other part and must never be ignored, OTM has to been seen by the public to be relevant, the media should be hounded daily to provide publicity, communication should be in everyone faces on a daily basis. OTM should become the norm with the public…. are you winning that battle high street agents & AM board! If you think you are, look again, please.
OTM can give support today if only AM recognise what they need to do and implement it with the Public. Stop preaching to agents, well know what is what.
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Silver bullets are as realistic as vampires existing.
It takes hard work and togetherness to succeed.
And that usually stems from leadership people can believe in.
That’s what AM had at the start. It is what it needs now.
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