A bluffer’s guide (and it’s for your customers, not you)

If you’re an estate agent, it’s possible – just – that you may not be a total stranger to the ancient art of bluffing.

But what happens if the public bluffs you back? Would they even know how?

There’s a lovely blog here

It has clearly been written by an agent (and we’d love to know who you are), with not so much tips but insights into the estate agent’s psyche.

For example:

“One classic is the ‘We have a network of offices across the UK’ bluff. Really, what difference does that make?

“That magical invention, the internet, lets us all see every single property available, as well as a good few sold or let ages ago, but have been left in the property portal graveyard to entice the zombies in.

“If they’re using old properties on their website, don’t let them sell yours.”

Quite so.

The public are also advised to accept that estate agents do tell the whole unvarnished truth – at least sometimes.

“I worked with a senior property valuer who would say at every appointment, ‘This is a lovely place, I’d like to live here myself’. Lo and behold, this won him many instructions.

“One day I called him on it. Wasn’t it a little clichéd, even if it did bring in the business? ‘Oh no old chap,’ he replied quickly, ‘I really would like to live in them. My wife threw me out a few months back and I’m kipping on a friend’s sofa’.”

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One Comment

  1. Blue

    The mission statement that agents lead in with on their home page on Rightmove.
    How crappy are you if you cut and paste it from another agent. How sick am I of seeing this one.
    "Moving is a busy and exciting time and we're here to make sure the experience goes as smoothly as possible by giving you all the help you need under one roof. The company has always used computer and internet technology, but the company's biggest strength is the genuinely warm, friendly and professional approach that we offer all of our clients. Our record of success has been built upon a single-minded desire to provide our clients"
    Oh the irony.

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