At last a PR coup for the industry – estate agency comes over brilliantly!

What a lovely piece of television – and what a coup for the industry that, thanks to Hunters, the industry was painted in such an entirely positive light.

Indeed, not just positive, but aspirational.

When I Grow Up, last night on C4, followed six eight-year olds from different backgrounds as they spent a week running a branch of Hunters.

Under the watchful, caring eyes of Hunters’ boss Glynis Frew, sales director Martin Robinson, and York sales manager Vanessa Wilson, viewers were in for a treat.

Estate agency was presented as a thoughtful, people-oriented place to work, where a string of talents are required including the ability to work as a team, negotiate, take decent pictures and come up with sensible valuations.

We loved the odd wobbles by the children – the ‘branch manager’s’ nervousness at getting on the phone because he didn’t know what to say; and the little girl whose property description said the house wasn’t as nice on the inside as the outside, and who melted down when she was meant to be in charge of an open house.

It was as far as possible from the usual tacky media image of estate agency.

It just came over as a thoroughly decent occupation – and something that anyone could aspire to when they grow up.

Now, if only TV could do the same for politicians and, er, journalists . . .

https://www.channel4.com/programmes/when-i-grow-up/on-demand/65811-003

 

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5 Comments

  1. JordanBrooks88

    I suppose PB were overlooked as spending the day in an LPE’s bedroom might’ve been a bit dodgy.

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  2. Bless You

    If only on the market could get it’s head out of it’s CEO ‘s pension pot and get tough on rightmove and pay any way agents.

    Where are the clever adverts?

    Where is the educating the public?

    When is the great rightmove switch off?

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  3. ARC

    Nice to have a positive story about the industry on here, looking forward even more to watching it later now.

    Shame the other comments can’t be positive as well!

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  4. rightval

    We loved every moment of this and feel like many, that it showed that agents are real people and do care. Loved the part where the young chap gave out a coffee stamp card that he found on the floor! Who didn’t laugh at that!! Refreshing!

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  5. Tyrion Lannister

    Really good TV. I watched it with my 13 and 10 year old daughters and felt it really helped to give them a flavour of what I do. The younger one wants me to take her into work with me one day soon!

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