Two agents have told of their concerns about Rightmove’s pricing. Both are single-office small businesses dealing in sales and lettings.
One agent, in the north, has quit Rightmove after being told that if he took lettings off, he would be charged £350 more per month.
The other, in the south, has just been told by Rightmove that the monthly subscription is going up to £1,700 a month.
The agent is keen to hear from others as to whether this is in line with what they are paying – or, as he suspects, more.
The agent in the north, employing himself and four others, was originally in lettings only and paying Rightmove £500 per month.
With the impending tenants fees ban, the agent decided to go into sales and was initially charged £700 per month for both sales and lettings for six months.
After that, the fee was raised to £1,150. However, the agent said that there were few lettings leads coming through and asked to have a sales-only package. He was quoted £1,500.
The agent said that Rightmove would not budge on this, and that when the amount was queried, “they tried to give me advice on how to run my business, and told me to put my fees up”.
The agent said that as a result they left Rightmove last September and are using a combination of OnTheMarket and social media to market properties.
The agent said: “I did rejoin Zoopla, but although they are a lot more negotiable than Rightmove, I have also given them notice. I found I was getting three times the number of letting leads from OnTheMarket than Zoopla.
“What I have proved is that agents just don’t need Rightmove. We’ve been brainwashed into it.
“I had a choice to either lay off a member of staff or leave Rightmove, so I left RM and sent my staff on social media courses which has proved to be valuable and we’re doing fine.”
In the south, the agent has been told that from April 1, the Rightmove monthly subscription will rise from £1,585 to £1,700.
The agent has an enhanced package, but Rightmove has said that it is the core membership element that is going up by £115.
The agent has also been told he will now have an option to purchase Rightmove Discover, which was previously only available to agents on the Optimiser package.
The agent told us: “I believe that £1,700 a month for a single-office business must be more than most similar sized agents are paying.
“However, as the fees charged are not transparent, I would be extremely interested to know whether we will be paying at the very top of the scale, or in line with others.”
Rightmove has been approached for comment.