Agents are being offered a free trial of a new prospecting tool.
It is the brainchild of former LSL estate agency director David Newnes, in conjunction with proptech entrepreneur Damon Bullimore.
BuildYourMarket aims to “solve the disconnect between on-market and CRM data”.
A spin-off from BriefYourMarket, of which Newnes is a backer and non-executive director, it leverages an agent’s own local market knowledge, their historic customer data, and on-market property movement.
The busy Newnes “retired” in 2014 and has since gone on to found National Home Move, which franchises 39 Your Move and Reeds Rains branches.
He said of BuildYourMarket: “It’s like having an additional member of the team in the branch totally focused on prospecting who is never on holiday, never off sick, never too busy, but at a fraction of the cost.”
The software searches across multiple data sources for new instructions coming on to the market together with changes in status – price change, failed sale, etc – and presents this information in a dashboard.
The data integrates with agents’ own CRM systems and so enables agents to see if the new seller is registered as one of their buyers or if they previously carried out a valuation.
The system then allows the agent to select an automated contact pattern – or control it manually – using letters and canvassing cards where the agent doesn’t have the seller’s data, or email and SMS where they are already registered with the agent.
Bullimore, who has worked on the new product for over a year, said: “We wanted to give our agents a single platform where they can see every active seller, every new or missed opportunity or instruction – and that’s what we’ve achieved.”
Agents are invited to trial the product free until the end of January, on a first-come, first-served basis.