An agent is claiming that it is now converting 54% of its incoming live chats into leads.

JOHNS&CO, with seven branches in London, says that it is using live chat to extend customer service to 16 hours a day.

It is now planning to increase its live chat hours.

The agency has been using live chat since 2016, and manages it in-house, using IT provider Giosg, rather than out-sourcing it.