The Purplebricks TV adverts apparently have Michael and Kenny Bruce as centre stage.

The brothers, who founded the business, are seen joshing away against a background of bright purple, showing off their brotherly camaraderie and, of course, calling each Michael and Kenny.

EYE cannot claim to have met Kenny. But we have met Michael, and we don’t recall him as looking anything like his namesake in the advert

So when EYE spotted another advert this time for Lucozade Sport, we had to ask ourselves why Kenny Bruce is apparently moonlighting as a newsagent.