Guild agents, who have been told that they already make up most market share, have been urged to double it.

Information analyst TwentyEA has said that members of the Guild made up 5.56% of the market last year, based on 87,541 new instructions.

This figure grew to total market share of 5.7% new instructions in January – equating to 7,186 new listings, at an average asking price of £354,573.

According to the TwentyEA report commissioned by the Guild, based on new instructions, market share of others within the top five spots are: Countrywide at 4.80%, Connells at 3.86%, Purplebricks at 3.68% and LSL at 2.44%.

The report revealed that the Guild was also the leader when comparing SSTC market share at 5.92%, with 5,205 sales agreed during January.

Guild CEO Iain McKenzie said: “Our goal for this year is to continue to grow membership, as well as the market share of the existing Guild members.”

He said that the Guild would be introducing new products, partnerships and services to give members a competitive edge.

He said: “In the existing offering, we have over 38 products and services available to members with more being introduced through the course of the year. The new products will help our members to make more money, save money and remain compliant.”

He said that new partnerships such as the one with Reapit will help members to increase their efficiency and revenue while taking advantage of the preferential rate offered exclusively to Guild members.

Another new service that will be introduced this year is Buyer Booster, a platform powered by LeadPro, that will allow members to advertise properties to a targeted social media audience.

McKenzie said: “We want to make it as easy as possible for our members to grow their business within their region and become the preferred estate agent in their respective areas.

“Through the large variety of products and services we offer, our members have the tools they require to take their business to the next level, provide a better customer service delivery and increase their revenue.”