Advertising trade magazine Campaign has named Zoopla’s ‘Me too’ advert as its ‘turkey of the week’.

The advert, on London underground, features a line of hermit crabs all saying ‘Me too’, to another crab who says: “I’m selling my house on Zoopla.”

The #MeToo campaign highlights sexual harassment.

Campaign asks if Zoopla’s creative team have been “living under a rock”.

Separately, ZPG boss Alex Chesterman has backed another new business.

He has invested in Zebra Fuel, which describes itself as the UK’s first digital petrol station.

A 24-hour Deliveroo-style fuel service, it fills your car at the place of your choosing – drive, supermarket car park, or in the street.

Other backers of the business include Brent Hoberman, of Lastminute.com, and Saul Klein, who co-founded Lovefilm with Chesterman.

The service, currently only available in London, is designed to replace every petrol station in the country.

It has raised £1.8m from its backers.