Walton Robinson in Newcastle has unveiled its new name and brand identity.

The estate agency, located on Percy Street, NE26, has become Seekers as part of plans to revamp the brand.

Seekers, which was established more than 20 years ago by founder Mark Walton, specialises in residential lettings.

Walton said: “As an established company with two decades’ worth of experience, we feel the Seekers name continues to position us as an authority on property.”

“Over the years, the agency’s services and focus have changed and as a progressive and innovative business, a new name, look and feel seemed like the best way to take the company forward.”

Operations director Mark Smith added: “As a business, we’re extremely forward-thinking and we are continually looking to future-proof, and make life as easy as possible for our clients.

“To seek means to search for and find something and we think our new name perfectly sums up what we do for our clients.”