Just over a year after Jason Tebb joined the OnTheMarket.com property platform as CEO he has pledged to continue to learn what it is that agents expect from a portal.

Tebb plans to carry on “listening” to agents in order to understand what they want and need – and then act accordingly.

He said: “At the start of 2021, I pledged to provide our agents with ‘best in class’ products and services to continue adding value to their OnTheMarket membership, and this latest addition to our suite of agent tools as part of our partnership with Sprift is the next step in us continuing to deliver on this promise as we kick off the new year.

“It’s clear that buyer appetite is still strong and with the introduction of this prospecting tool I believe our agents will be well placed to support their business activity in the coming months.

“My promise to continue listening to and delivering for our agents will of course be ongoing into 2022 and I’m looking forward to sharing more exciting things we have in the pipeline in the near future.”

OTM’s latest commercial partnership is with Autoenhance.ai Limited, the AI photo editing platform.

The Autoenhance platform enables agents to instantly enhance property photos, including sky replacement, relighting an image to achieve perfect contrast and perspective correction.

The AI within the Autoenhance platform applies the optimum enhancements to uploaded photos and returns the best possible version of the image within 10 seconds for instant download and use by the agent.

Autoenhance claims that its process is 8,000 times faster than manual editing, and between 24 and 48 hours quicker than outsourcing images to manual photo editors.

Autoenhance was founded by AI expert and CEO Jamie McInally, together with chairman and industry stalwart Adrian Gill, whose near-two decades of agency sector experience include directorships at Connells, LSL and Leaders Romans, along with NED roles in the legal and proptech sectors.

As a result of the partnership, all agent signed up to OTM will benefit from unlimited, free access to the Autoenhance platform to optimise images for use on their listings with OTM and, for a limited period, will be able to download up to 50 high resolution, enhanced photos for free, which can be used for their listings elsewhere.

Access to AutoEnhance for OTM agents will be via OTM Expert, with the integration anticipated to go live in the first quarter of 2022.

Tebb commented: “This partnership is one that brings cutting edge proptech to our agents in a way that solves a very real, day to day challenge.  Any agent will tell you that consistent, professional quality imagery is both time consuming and expensive to produce, yet of course is essential for all property marketing activities, not just on portal listings but on their own websites and on social media.”

Jamie McInally, chief executive officer of Autoenhance, added: “When we first met with Jason to discuss working together, he described that his goal is to build a suite of products and services that provides agents with cost-effective solutions to ‘real world’ problems, alongside delivering innovation in the portal space.

“In partnering with Jason and the OnTheMarket team, we’re really looking forward to bringing innovation in image enhancements to a wider audience of agents, which will help them quickly and easily create professional-quality photography for their listings and marketing campaigns. We’re excited to start work on the integration and really looking forward to rolling this out with OnTheMarket in the coming months.”

What impact will OnTheMarket CEO Jason Tebb’s ‘vision’ have on the business?